Market Overview

Telaria Partners with Outside TV to Manage and Monetize Connected TV Inventory Programmatically


Outside TV's connected TV app to be preloaded onto all Samsung Smart
TVs, delivering impressive reach and scale for advertisers

Telaria (NYSE:TLRA), the complete software platform to manage video
advertising for premium publishers, today announced a partnership with
Outside TV, the leading video content provider in action and adventure
sports. Following a distribution deal whereby Outside TV's connected TV
app will now be preloaded onto all Samsung Smart TVs, Outside TV has
partnered with Telaria to bring more of its award-winning video
inventory to advertisers.

With a growing library of over 7,000 premium videos, including original
exclusive series, Outside TV garners tens of millions of views per
month. Advertisers can reach Outside TV's highly engaged audience who
have a median household income of over $99,000. Utilizing Telaria's VMP,
Outside TV will have access to specific solutions made for "big screen"
video formats, enhancing the connected TV ad experience to be more like
traditional TV. Features such as ad podding, which eliminates ad
redundancy and conflict, and audio normalization, which ensures that
content and ads are delivered at the same volume level, are important
considerations for publishers, advertisers and viewers alike. Within the
VMP platform, Outside TV will also be able to make informed decisions
about its business with live reporting and real-time diagnostics.

"As a video-first publisher that focuses on bringing our loyal audience
the best viewing experience, we are careful to partner with technology
partners who truly understand how to monetize premium video
effectively," said Stan Hunting, Senior Ad Operations Manager at Outside
TV. "With Telaria's roster of advanced TV capabilities within its Video
Management Platform and the company's OTT expertise, we are excited to
kick off this partnership," said Ryan Dadd, SVP Digital at Outside TV.

"We are excited to partner with Outside TV to help them achieve the full
value of their high quality video inventory while enhancing the viewer
experience across all screens," said Laura Buchman, VP of Publisher
Partnerships at Telaria. "Demand for premium video channels to reach
consumers is at an all-time high and we're proud that Outside TV chose
us to help them bring their unique and exclusive programming to

About Telaria

Telaria, Inc. (NYSE:TLRA), is a complete software platform to manage
premium video advertising. We engineer the most robust suite of
analytics, automated decisioning, and integrated programmatic and direct
monetization tools in the industry. Global publishers require total
command of their business; Telaria's independent solution empowers
unbiased decisions for the best revenue outcomes. Telaria operates out
of 13 offices worldwide across North America, EMEA, LATAM and APAC.

About Outside TV

Outside TV is the leading video provider for the adventure sports and
outdoor lifestyle category. Outside TV delivers high-quality, compelling
storylines focused on a wide variety of sports including: skiing &
snowboarding, surfing, climbing, mountain biking, kayaking and more.
Outside TV's Emmy Award winning content is distributed through multiple
platforms, including national cable, satellite and OTT providers,, social media and our app, Outside TV Features.

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