Market Overview

Global Artificial Grass Turf Market 2019-2023 to Post 13% CAGR | Technavio


The global artificial grass turf market is expected to post a CAGR of
nearly 13% during the period 2019-2023, according to the latest
market research report by Technavio.

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Technavio has published a new market research report on the global artificial grass turf market from ...

Technavio has published a new market research report on the global artificial grass turf market from 2019-2023. (Graphic: Business Wire)

A key factor driving the growth of the market is the increase in demand
for artificial grass in landscape and sports applications. As various
government bodies are imposing restrictions on landscaping services such
as landscape irrigation owing to the shortage of water. Global warming
is responsible for nearly 20% of the global increase in water scarcity.
The increase in demand for artificial grass is driving the global market

As per Technavio, the distribution channel expansion strategy by vendors
will have a positive impact on the market and contribute to its growth
significantly over the forecast period. This global
artificial grass turf market 2019-2023
research report also
analyzes other important trends and market drivers that will affect
market growth over 2019-2023.

This report is available at a USD 1,000 discount for a limited time
market snapshot before purchasing

Global artificial grass turf market:
Distribution channel expansion strategy by vendors

Various strategies such as the expansion of distribution channels are
being adopted by vendors in the global artificial grass turf market to
extend their customer base and increase revenues. Many vendors are
partnering with brick-and-mortar stores and e-commerce retailers.

"A large number of synthetic grass vendors are entering the retail
space to expand their customer base and strengthen brand recognition.
They are making constant efforts to distribute and promote their
products through physical retailers, distributors, and contractors as
well as online shopping portals. Therefore, during the forecast period,
many vendors are expected to expand their distribution channels by
adopting an omnichannel strategy for growth,"
says a senior analyst
at Technavio for research on leisure products.

Global artificial grass turf market:
Segmentation analysis

This market research report segments the global artificial grass turf
market by application (sports, and leisure and landscaping),
distribution channel (offline and online), and geographical regions
(APAC, EMEA, and the Americas).

The sports segment held the largest market share in 2018, accounting for
over 67% of the market. This application segment is expected to dominate
the global market throughout the forecast period.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

is a leading global technology research and advisory company. Their
research and analysis focuses on emerging market trends and provides
actionable insights to help businesses identify market opportunities and
develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists
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spanning across 50 countries. Their client base consists of enterprises
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competitive positions within changing market scenarios.

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