Market Overview

Beyond Meat® Partners with Carl's Jr.® To Launch the Beyond Famous Star® at More Than 1,000 Locations Starting January 2, 2019

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  • The two brands unite to bring forth a major innovation in fast food
    and Beyond Meat's largest partnership to date in the U.S.
  • The charbroiled Beyond Famous Star® will feature Beyond Meat's new
    Beyond Burger 2.0 patty, the latest iteration of the company's
    flagship product.

Beyond Meat is partnering with Carl's Jr. to launch The Beyond Famous
Star, which marries the 100% plant-based Beyond Burger patty with the
restaurant's fan-favorite Famous Star burger.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190102005094/en/

(Photo: Business Wire)

(Photo: Business Wire)

The new Beyond Famous Star is a first-of-its-kind flexitarian take on
the iconic Carl's Jr. Famous Star, with a 100% plant-based patty from
Beyond Meat. The quarter-pound patty is cooked top-to-bottom on an open
flame in Carl's Jr.'s unique char broiler, packing its delicious flavor
right into the burger.

"We know people are looking for options – in fact, roughly one-third1
of consumers identify as flexitarians – and we're thrilled to partner
with Beyond Meat to bring more delicious, irresistible flavors to our
menu," said Jason Marker, CEO, CKE Restaurants. "The new Beyond Famous
Star is a true industry game changer, and we're proud to add it to our
roster of innovative offerings and build on the legacy of mouthwatering
flavors."

Retail data from one supermarket chain this summer found that more than
90% of customers who purchased The Beyond Burger also purchased
animal-based protein. This behavior shows Beyond Meat's appeal among
meat eaters who want to continue to eat the things they love, while
incorporating more plant-based options. Working to serve that consumer
need, Carl's Jr. is proud to be the largest restaurant chain to date in
the United States to offer The Beyond Burger on-menu.

The Beyond Famous Star features The Beyond Burger® patty topped with
melted American cheese, lettuce, tomato, sliced onions, dill pickles,
special sauce and mayonnaise on a seeded bun. The Beyond Burger patty is
free of GMOs, gluten and soy, and has lower saturated fat than regular
beef, but still delivers tons of flame-broiled flavor and 20g of protein.

"I have long looked forward to the day when my kids can go to a major
fast-food chain and order The Beyond Burger. I am grateful to say that
day has arrived," said Ethan Brown, Beyond Meat Founder & CEO. "At our
core, Beyond Meat is about enabling consumers to Eat What You LoveTM,
and there is no better example than being able to enjoy a delicious
Carl's Jr. burger, while receiving the added health and sustainability
benefits of the plant-based Beyond Burger. It is with innovative and
forward-looking partners, like Carl's Jr., that we are building a
brighter and more sustainable future."

The new Beyond Famous Star is available at participating Carl's Jr.
restaurants beginning January 2, 2019 starting at only $6.29. Fans
looking to Go Beyond™ can order The Beyond Burger patty on any Carl's
Jr. sandwich for $2 extra.

Follow Beyond Meat & Carl's Jr. on social media for the latest
product news and promotional offers:

Beyond Meat: Instagram,
Twitter
& Facebook
Carl's
Jr.:
Instagram,
Twitter
& Facebook

About Beyond Meat

Based in Los Angeles, California, Beyond Meat was founded in 2009 with a
mission of building meat directly from plants to positively benefit
human health, climate change, natural resource conservation, and animal
welfare. Championing these values are Beyond Meat's roster of investors
and ambassadors, including Kyrie Irving, Leonardo DiCaprio, Snoop Dogg,
Jessica Chastain, Shaun White, Chris Paul, Victor Oladipo, Lindsey Vonn,
DeAndre Hopkins, DeAndre Jordan, Harrison Barnes, Liza Koshy, Thomas
Middleditch, Tony Gonzales, Candice Bergen, Jack & Suzy Welch and many
more. Spanning frozen and fresh, Beyond Meat's portfolio of plant-based
proteins are sold at more than 32,000 retail and food service outlets
nationwide. To stay up to date on the latest, visit www.BeyondMeat.com
and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook,
Instagram and Twitter.

Beyond Meat, the Beyond Meat logo, The Beyond Burger and Go Beyond are
trademarks or registered trademarks of Beyond Meat, Inc., in the U.S.
and in other countries.

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. ("CKE"), a privately held company based
in Franklin, Tennessee, runs and operates Carl's Jr. and Hardee's, two
beloved regional brands, known for one-of-a-kind premium and innovative
menu items such as 100 percent Black Angus Thickburgers®, Made from
Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and
international footprint, Carl's Jr. Restaurants LLC and Hardee's
Restaurants LLC have over 3,800 franchised or company-operated
restaurants in 44 states and 43 foreign countries and U.S. territories.
For more information about CKE, please visit www.ckr.com
or its brand sites at www.carlsjr.com
and www.hardees.com.

1 https://nypost.com/2018/10/26/one-third-of-americans-consider-themselves-flexitarian/

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