Market Overview

Barnes & Noble Celebrates Pre K-12 Teachers & Administrators with Educator Appreciation Days Every Saturday & Sunday in January

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Discounts Include 25% Off Most Merchandise in Stores and Online, 10%
Off in the Barnes & Noble Café, Special Offers on NOOK
®,
Tech Devices and More

Barnes & Noble, Inc. (NYSE:BKS), the world's largest retail
bookseller, today announced the return of its Educator Appreciation Days
every Saturday and Sunday in January to celebrate pre-K-12 public,
private and homeschool educators and administrators. Starting Saturday,
January 5, all stores and BN.com
will feature special discounts*and offers such as 25 percent
off most merchandise like books, toys and games.

"We are thrilled to bring back Educator Appreciation Days to offer
additional discounts and deals for educators to ring in the New Year,"
said Tracy Vidakovich, Vice President, Business Development for Barnes &
Noble. "Barnes & Noble is dedicated to honoring educators year-round,
and our Educator Appreciation Days are just one way to show our
gratitude for all they do in our communities."

January's Educator Appreciation Days special discount offerings include:

  • 25% off list price on most books, gifts, music, DVDs, and toys and
    games for classroom and personal purchase
  • 10% off Café consumables (in-store only)
  • 10% off select NOOK® products, including the NOOK 10.1"
    tablet and the NOOK 7" tablet
  • 10% off select tech tools

During January Educator Appreciation days, educators will also get a
free STEM and STEAM calendar, while supplies last, and a free tall, hot
or iced Starbucks® coffee from any Barnes & Noble Café**.

Barnes & Noble supports teachers all year through the Barnes & Noble
Educator Discount Card Program, which offers pre-K through grade 12
educators 20% off the list price on most in-store and online purchases
for classroom use throughout the year, and 25% off during special
appreciation events. To take advantage of these offers, educators can
apply for their Barnes & Noble Educator Discount Card in their local
store or download the form from the Educator
Application
 page online.

Barnes & Noble also partners with schools on bookfairs to help them
raise funds, while also hosting events throughout the year to help make
reading more fun and accessible for children and families across the
country. Customers should contact their local Barnes & Noble for more
information.

*Exclusions can be found in the Educator Program Terms and Conditions
available at www.BN.com/Educator.
Educators must present a valid Barnes & Noble Educator Discount Card to
receive the discounts in store. Educators can also receive the discounts
online at BN.com by entering their educator number in the Membership
area of the page. See any bookseller for details.

**Limit one per customer per day.

About Barnes & Noble

Barnes & Noble, Inc. (NYSE:BKS) is the world's largest retail
bookseller, and a leading retailer of content, digital media and
educational products. The Company operates 630 Barnes & Noble bookstores
in 50 states, and one of the Web's premier e-commerce sites, BN.com (www.bn.com).
The Nook Digital business offers a lineup of popular NOOK® tablets
and eReaders and an expansive collection of digital reading and
entertainment content through the NOOK Store®. The NOOK Store
(www.nook.com)
features digital books, periodicals and comics, and offers the ability
to enjoy content across a wide array of popular devices through Free
NOOK Reading Apps available for Android, iOS® and
Windows®.

General information on Barnes & Noble, Inc. can be obtained by visiting
the Company's corporate website at www.barnesandnobleinc.com.

Barnes & Noble®, Barnes & Noble Booksellers® and
Barnes & Noble.com® are trademarks of Barnes & Noble,
Inc. or its affiliates. NOOK® and the NOOK logos are
trademarks of Nook Digital, LLC or its affiliates.

For more information on Barnes & Noble, follow us on TwitterInstagramPinterest and
Snapchat (bnsnaps), and like us on Facebook.
For more information on NOOK, follow us on Twitter and
like us on Facebook.

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