Market Overview

PROS Named a Leader in the IDC MarketScape for B2B Price Optimization Applications


Future roadmap, integration with existing systems and user interface
are identified as key strengths of PROS' pricing strategy solutions

(NYSE:PRO), a provider of AI-powered solutions that optimize selling in
the digital economy, today announced that it has been named a Leader by
IDC in the IDC MarketScape for Worldwide B2B-Focused Price Optimization

Buyers shifting to digital channels has required B2B vendors to
continuously deliver competitive pricing to increase market share and
profitability. To deliver on customer expectations, leading vendors turn
to price optimization technologies that leverage artificial intelligence
(AI) to identify pricing opportunities, support negotiations and enable
real-time eCommerce price calculations that adapt to current market
conditions. PROS sales technology is backed by decades of AI expertise,
a heritage in helping businesses navigate pricing complexity and
constant innovations in AI that add an intelligence layer to a variety
of data sources to generate actionable insights.

The IDC MarketScape report states, "price optimization applications are
entering a period of rapid evolution due to the adoption of machine
learning (ML) and the ability to leverage external data (e.g.,
competitor pricing, weather, commodity pricing) to define tighter
customer/product segments, price better, and offer valuable prescriptive

PROS price
optimization and management
solutions, which integrate with PROS SmartCPQ
and Opportunity
technologies, were evaluated based on detailed interviews
with vendors, publicly available information and end-user experiences.
The following were cited as strengths by the IDC MarketScape:

  • Built for the future and road map: Customers were very
    delighted with the PROS road map and how well the solution would serve
    them into the future. They pointed out how PROS customer experience
    personnel were proactive and took their feedback. They were excited to
    utilize the upcoming ML/AI features on the road map to generate
    insights and reduce complexity.
  • Integration with external systems (CRM, ERP, etc.): Customers
    rated PROS highly on their ability to quickly integrate with their
    existing systems. A large worldwide enterprise company pointed out the
    huge complexities of integrating with several ERP systems and
    continually making sure the pricing data is keeping multiple systems
    up to date.
  • User Interface: Customers liked how PROS continually evolves
    their user interface to make it easier to use [...].

"As businesses constantly adapt to rapidly changing market conditions,
such as the competition, channel complexity and other factors, price
optimization technologies offer a way to overcome complexity to maximize
profitability and customer satisfaction," said Valerie Howard, Solution
Strategy Director at PROS. "Our recognition as a leader in the IDC
MarketScape reflects the efforts of PROS to use the latest advancements
in AI to ensure that the pricing strategy model is continually learning
from changing market conditions to accurately deliver price guidance."

1 IDC MarketScape: Worldwide B2B-Focused Price
Optimization Applications 2018 Vendor Assessment
(IDC #US44517118),
December 2018

About PROS

PROS Holdings, Inc. (NYSE:PRO) provides AI-powered solutions that
optimize selling in the digital economy. PROS' solutions make it
possible for companies to price, configure and sell their products and
services in an omnichannel environment with speed, precision and
consistency. Our customers, who are leaders in their markets, benefit
from decades of data science expertise infused into our industry

About IDC MarketScape

IDC MarketScape vendor analysis model is designed to provide an overview
of the competitive fitness of ICT (information and communications
technology) suppliers in a given market. The research methodology
utilizes a rigorous scoring methodology based on both qualitative and
quantitative criteria that results in a single graphical illustration of
each vendor's position within a given market. IDC MarketScape provides a
clear framework in which the product and service offerings, capabilities
and strategies, and current and future market success factors of IT and
telecommunications vendors can be meaningfully compared. The framework
also provides technology buyers with a 360-degree assessment of the
strengths and weaknesses of current and prospective vendors.

Forward-looking Statements

This press release contains forward-looking statements, including
statements about the functionality and benefits of AI-powered solutions
to organizations generally as well as the functionality and benefits of
PROS' software products. The forward-looking statements contained in
this press release are based upon PROS' historical experience with
AI-powered solutions and its current expectations of the benefits of
AI-powered solutions for organizations that implement and utilize such
software. Factors that could cause actual results to differ materially
from those described herein include the addressability of an
organization's AI-powered solution needs, the risks associated with PROS
developing and enhancing products with the functionality necessary to
deliver the stated results and the risks associated with the complex
implementation and maintenance of AI-powered solutions such as PROS'
software products. Additional information relating to the uncertainty
affecting the PROS business is contained in PROS' filings with the
Securities and Exchange Commission. These forward-looking statements
represent PROS' expectations as of the date of this press release.
Subsequent events may cause these expectations to change, and PROS
disclaims any obligations to update or alter these forward-looking
statements in the future whether as a result of new information, future
events or otherwise.

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