Market Overview

Mobile Services in North America: Trends & Forecasts 2018-2023 - Total Mobile Revenue Growth Will be Kept Down by High Competitive Pressure -


The "Mobile
Services in North America: Trends and Forecasts 2018-2023"

report has been added to's

Competitive pressure on mobile prices in the USA will limit the
region's mobile segment revenue growth.

The mobile market in the USA is competitive and 3G/4G coverage is
widespread, therefore the pressure on prices and service levels will be
strong. This will result in a decline in mobile ARPU. The Canadian
mobile segment is less competitive and operators will upsell
more-expensive, faster services with higher data allowances, which will
prevent a further decline in ARPU.

This report provides:

  • a 5-year forecast of 127 mobile KPIs for North America (NA) and for
    two key countries: Canada and the USA
  • an in-depth analysis of the trends, drivers and forecast assumptions
    for each type of mobile service, and for the two key countries
  • an overview of operator strategies and country-specific topics, which
    highlights similarities and differences between countries
  • a summary of results, key implications and recommendations for mobile

Data Coverage

Mobile connections

  • Handset, mobile broadband, 1 IoT2
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone

Mobile revenue

  • Service, 3 retail
  • Prepaid, contract
  • Handset, mobile broadband, 1 IoT2
  • Handset voice, messaging, data

Mobile ARPU

  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data

Voice traffic

Outgoing minutes, MoU


  • Total telecoms revenue growth in North America will be limited due to
    competitive pressure in the mobile segment in the USA
  • Worldwide: mobile service revenue will continue to increase during the
    forecast period, reaching USD864 billion in 2023
  • North America: total mobile revenue growth will be kept down by high
    competitive pressure
  • Mobile: ARPU declines will be driven by mobile competition in the USA
  • Mobile: service demand will increase penetration, while competition in
    the USA will put further pressure on ARPU in the region
  • Mobile: the market competitiveness will continue to increase
  • Canada: mobile revenue growth will be driven by limited competition
    and increasing data usage
  • USA: an increasing mobile user base will lead to a slight revenue
    increase during the forecast period
  • Forecast methodology and assumptions
  • Our forecast model is supported by sound market knowledge
  • Examples of forecast input drivers

For more information about this report visit

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