Market Overview

Local Entrepreneurs Patented Product Picked up by Disney


ST. CLAIR, Mich., Dec. 6, 2018 /PRNewswire-PRWeb/ -- Smart Shelf, a Michigan‐based company started by brothers Dan and Ed Cass, has recently had their patented portable furniture platform licensed with the Walt Disney Company. The Mickey Smart Shelf designs were expanded to fit into the new Disney Home Store product line and the launch of the 90th Anniversary of Mickey Mouse.

The Mickey Smart Shelf is a Disney‐themed portable furniture platform that functions as a nightstand & a snack tray All-In‐One. The nightstand is equipped with a secure drink holder to prevent spills and a removable nightlight that also functions as a reading light or flashlight when the need arises. The Mickey Mouse shaped platform is perfect for keeping your personal items within reach out of the bed and off the floor. It also functions as a portable snack tray with two beverage holders and enough room for your favorite snacks or plate of food – perfect for enjoying your popcorn and securing your drinks to prevent spills while watching TV.

Mickey Smart Shelf is part of a line of patented platform variations that in time will include several more interchangeable components, including wireless charging. The product idea is the brain‐child of local entrepreneur brothers Dan and Ed Cass who presented their product to Disney. "Disney liked the idea very much and it wasn't long before our product was approved. Upon approval, Disney asked us to create four new designs of the Mickey Smart Shelf to be in line with their Disney Home Store product line that launched earlier this year. With Disney's help we have fast‐tracked our product to launch in time with the year‐long 90th Anniversary of Mickey Mouse that kicked off in early November. These are some very exciting times for us!" said Dan Cass, President of Smart Shelf.

"A great idea, hard work, dedication and commitment are what got us here. Dreams really do come true", said brother Ed Cass, Vice President of Smart Shelf. "Not only did Disney like our character shaped platform and the ideas we have to expand its capabilities, they immediately asked us to start working on other platform designs to be in sync with their upcoming movies next year. We have literally reinvented the nightstand into a themed portable multi-functional platform that can be used simply by sliding it under mattresses or cushioned our greatest challenge is letting the world know what we have!"

Smart Shelf, located in St. Clair, Michigan, has its roots in the local community's incubator program. Their journey began in 2015 and recently Smart Shelf was awarded three consecutive 1st Place wins for product competitions in 2017. All Smart Shelf products are Made‐In‐America.

To learn more about Smart Shelf and their other products contact Ed Cass at 810‐637‐1333 or email, smartshelf(at) Visit the website at:

About Smart Shelf
Smart Shelf produces novel, portable space‐saving shelf products that meet the
commercial and residential needs of today. We focus on the importance of creating
innovative high‐quality products and incorporating the advancements of today's
technology creating "Smart Solutions to Simplify Your Life".

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SOURCE Smart Shelf

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