Market Overview

The Meet Group Begins to Rollout Battles and Provides Update on Progress

Share:
  • New Live Video Competition Feature Expected to Drive Engagement and
    Monetization
  • Annualized Video Revenue Run-rate Increases to $62 Million in
    November
  • Improvements in Seasonal Advertising Trends Continuing

The Meet Group, Inc. (NASDAQ:MEET), a public market leader in the
mobile meeting space, today announced it has begun the rollout of its
new Battles feature on its MeetMe and Skout apps, and provided an update
on its livestreaming video and advertising results.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20181218005227/en/

The Meet Group launches Battles. (Graphic: Business Wire)

The Meet Group launches Battles. (Graphic: Business Wire)

"Battles brings an exciting competitive dynamic to Live, and we are
thrilled to bring this new feature to our users," said Geoff Cook, CEO
of The Meet Group. "We believe that the addition of Battles will
contribute to our growing video revenue run-rate, which exceeded $62
million annualized, based on the month of November, up from the $55
million number we reported in October. Momentum in video revenue has
continued into December, and this past weekend we achieved the highest
video revenue day in our history."

Battles brings together two livestreamers and their audiences for a live
competition, whether it be for best dancer, musician or comedian, among
other categories. Each battle lasts just a few minutes, and the winner
is the streamer who earns more diamonds by receiving gifts from viewers
during the battle period.

"Our mission is to build the best place to meet new people," continued
Cook. "We are always seeking novel ways to deliver meaningful
connections. We believe Battles will enable connection around talent. We
believe it also has the potential to incent viewers to give more gifts
to streamers, which is primarily how we monetize video today. We believe
the competitive dynamic will strengthen the relationships between
streamers and their fans. Battles, sometimes referred to as PK in Asian
livestreaming apps such as MOMO and YY, appears to be a mainstay of
monetization for those apps, contributing both to engagement and to
monetization, and we believe it is a natural fit with our community as
well.

"In addition to Battles, we have a pipeline of features and programs
aimed at increasing video monetization. Just last week, we began our 12
Days of Gifting holiday campaign, which includes exclusive
holiday-themed gifts, aimed at maximizing gifting in the peak of the
holiday season. On a larger scale, we expect to bring Levels to the
platform in the first half of 2019. We believe Levels adds a
gamification element to Live by establishing aspirational ranks for
users and exclusive benefits to unlock. We expect Levels to contribute
to increasing user engagement, as streamers and gifters strive to reach
higher levels while competing with their fellow users for top
recognition. We look forward to the impact that we expect Battles and
our future product initiatives to have on Live.

"Beyond video, the fourth quarter appears to be shaping up to be a
strong advertising quarter as well, with significant gains compared to
the third quarter as the return to normal seasonal trends continues,"
added Cook.

About The Meet Group

The Meet Group (NASDAQ:MEET) is a portfolio of mobile social
entertainment apps designed to meet the universal need for human
connection. We leverage a powerful live-streaming video platform,
empowering our global community to forge meaningful connections. Our
primary apps, MeetMe®, LOVOO®, Skout®, and Tagged®, keep millions of
mobile daily active users entertained and engaged and originate untold
numbers of casual chats, friendships, dates, and marriages. Our apps,
available on iPhone, iPad, and Android in multiple languages, use
innovative products and sophisticated data science to let our users
stream live video, send gifts, chat, and share photos. The Meet Group
has a diversified revenue mix consisting of in-app purchases,
subscription, and advertising, and we have offices in New Hope,
Philadelphia, San Francisco, Dresden, and Berlin. For more information,
visit themeetgroup.com,
and follow us on FacebookTwitter or LinkedIn.

Forward Looking Statements

Certain statements in this press release are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of
1995, including whether the addition of Battles will contribute to
engagement, monetization, or our growing video revenue run-rate, whether
improvements in seasonal advertising trends will continue, whether we
will complete the rollout of Battles on MeetMe and Skout as expected,
whether our video run rate will achieve the levels expected, whether
momentum in video revenue will continue, whether Battles will enable
connection around talent, whether Battles will incent viewers to give
more gifts to streamers, whether the competitive dynamic of Battles will
strengthen the relationships between streamers and their fans, whether
Battles will contribute to engagement and monetization, whether Battles
will be a natural fit for our community, whether we will launch our
pipeline of products as expect and whether it will increase video
monetization, whether our 12 Days of Gifting campaign will maximize
gifting in the peak of the holiday season, whether we will launch Levels
as expected, whether Levels will add a gamification element to Live by
establishing aspirational ranks for users and exclusive benefits to
unlock, whether Levels will contribute to increasing user engagement,
and whether Battles and our future product initiatives will have the
expected impact on Live, whether our fourth quarter will be a strong
advertising quarter with significant gains compared to our third
quarter, and whether the return to normal seasonal trends in advertising
will continue. All statements other than statements of historical facts
contained herein are forward-looking statements. The words "believe,"
"may," "estimate," "continue," "anticipate," "intend," "should," "plan,"
"could," "target," "potential," "project," "is likely," "expect" and
similar expressions, as they relate to us, are intended to identify
forward-looking statements. We have based these forward-looking
statements largely on our current expectations and projections about
future events and financial trends that we believe may affect our
financial condition, results of operations, business strategy and
financial needs. Important factors that could cause actual results to
differ from those in the forward-looking statements include the risk
that our applications will not function easily or otherwise as
anticipated, the risk that we will not launch additional features and
upgrades as anticipated, the risk that unanticipated events affect the
functionality of our applications with popular mobile operating systems,
any changes in such operating systems that degrade our mobile
applications' functionality and other unexpected issues which could
adversely affect usage on mobile devices. Further information on our
risk factors is contained in our filings with the Securities and
Exchange Commission ("SEC"), including the Form 10-K for the year ended
December 31, 2017 filed with the SEC on March 16, 2018 and our Quarterly
Reports on Form 10-Q for the quarters ended March 31, 2018 and June 30,
2018 filed with the SEC on May 7, 2018 and August 2, 2018, respectively.
Any forward-looking statement made by us herein speaks only as of the
date on which it is made. Factors or events that could cause our actual
results to differ may emerge from time to time, and it is not possible
for us to predict all of them. We undertake no obligation to publicly
update any forward-looking statement, whether as a result of new
information, future developments or otherwise, except as may be required
by law.

View Comments and Join the Discussion!