Market Overview

Cinemark Announces Grand Opening of New Theatre in Hayward, California


New Century Southland Mall Movie Theatre Boasts Luxury Loungers
and a State-of-the-Art Viewing Experience with Enhanced Technology Just
in Time for the Holidays

Holdings, Inc.
(NYSE:CNK), a leader in the motion picture
exhibition industry, will open a new 5-screen theatre in Hayward,
California, on Thursday, Dec. 20. Located at 256 Southland Mall Drive,
the new Century Southland Mall theatre will feature Luxury Lounger
electric recliners in all auditoriums. Tickets are now available at

"We are excited to bring our popular Cinemark moviegoing experience to
the Bay area with the opening of our new Century Southland theatre in
Hayward," stated Mark Zoradi, Cinemark CEO. "Moviegoers are sure to
enjoy the comfortable Luxury Lounger reclining seats and beer and wine
options as they make our 33rd Bay area Cinemark location
their entertainment destination for years to come."

In the upcoming weeks at the Century Southland Mall theatre, guests can
enjoy a variety of Hollywood's holiday blockbusters including Mary
Poppins Returns, Bumblebee, Aquaman, Spider-Man: Into the Spider-Verse a

At the new theatre, guests will experience cutting-edge technology and
customer-preferred amenities including:

  • Cinemark's Luxury Loungers – electric-powered, plush, oversize
    recliners with cup holders and footrests in each auditorium;
  • A state-of-the-art viewing environment with wall-to-wall screens and
    enhanced sound systems in all auditoriums;
  • 4K digital projection powered by Barco projectors; RealD 3D capability
    in several auditoriums;
  • Reserved seating in all auditoriums with online and kiosk ticketing
  • Concession stand offering freshly-popped popcorn, Coca-Cola fountain
    beverages and favorite candy brands as well as beer and wine;
  • Special discount pricing for Senior Mondays, Discount Tuesdays,
    Student and Active Military;
  • A party room available to rent for birthday parties and other

To get the most out of the entertainment experience at Cinemark's newest
Century theatre, moviegoers can sign up for Cinemark Movie Club, a
unique monthly movie membership program offering ticket and concession
discounts along with other exclusive benefits for just $8.99 per month.
Guests can sign up at

Additionally, just in time for the holiday season, Movie Club
memberships are also now available in gift packages ranging from one to
12 months.

Live radio station remotes are planned starting with Mary Diaz from 99.7
NOW on Friday, Dec. 21 from 5-7 p.m. and Dreena Gonzalez from WILD 94.9
on Saturday, Dec. 22 from 10 a.m. – 12 p.m. Stations will be giving away
special prizes while onsite.

Stay connected through Cinemark's social media channels on Facebook,
Twitter and Instagram (@Cinemark and #Cinemark).


Cinemark is a leading domestic and international motion picture
exhibitor, operating 541 theatres with 6,014 screens in 41 U.S. states,
Brazil, Argentina and 13 other Latin American countries as of
September 30, 2018. For more information go to

View Comments and Join the Discussion!