Market Overview

FOX Business Network Finishes 2018 with Second Consecutive Yearly Win over CNBC

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FBN Delivers Highest Rated Year Ever in Total Viewers

CNBC Records Second Lowest Rated Year with Demo in Last 25 Years

"Mornings with Maria" Scores First Ever Yearly Win Over CNBC's
"Squawk Box"

FBN Claims Top Five of Six Business News Programs

FOX Business Network (FBN) finished 2018 with its second
consecutive yearly win over CNBC in Business Day viewers, according to
Nielsen Media Research. As the intersection of business news and
Washington policy dominated headlines in 2018, FBN scored its highest
rated year ever across Business Day and Total Day in total viewers. In
addition, FBN delivered five of the six top rated programs of the year
in all of business television.

In commenting on the network's ratings, President of FBN Brian Jones
said, "Throughout this past year, FOX Business has once again provided
viewers exceptional analysis and insight on how tax, trade, and economic
policy impact their families and wallets. With headline making
journalists covering the longest bull market in history, ongoing
international trade discussions, and breaking financial news, the
experienced anchors, reporters and producers at FBN continued to prove
their dominance in the business television landscape."

While CNBC recorded its second lowest rated year in the past 25 years
with the key demo, FBN saw audience growth across Business Day and Total
Day viewers over last year. In Business Day viewership, FBN was up 9
percent in total viewers (214,000) compared to 2017 and drew in 25,000
viewers from the key demo. In Total Day, FBN was up 3 percent in total
viewers (150,000) while CNBC was down 2 percent in total viewers
(154,000) and saw a loss of 12% in key A25-54 demo viewership (45,000).

Following the debut of FBN's primetime lineup expansion on October 15th,
the premiere of Trish Regan Primetime (weekdays, 8PM/ET) and
shift of Kennedy to the 9PM/ET hour brought double-digit
increases of 56 percent and 10 percent to the 8PM and 9PM/ET hours on
the channel, respectively.

FBN's pre-market and market close coverage all saw program highs in
their respective timeslots with total viewers. Maria Bartiromo's
signature pre-market program Mornings with Maria (6-9AM/ET)
marked its first yearly win over CNBC's Squawk Box with 105,000
total viewers compared to CNBC's 103,000. Bartiromo saw an increase of
22 percent in total viewers compared to 2017.

Additionally, FBN's Varney & Co (9AM/ET-12PM/ET) topped
CNBC's Squawk on the Street/Squawk Alley in total viewers
across all three hours for the second consecutive year with 265,000
viewers (up 10 percent), and 33,000 in the demo (up 18 percent). During
market hours, CAVUTO: Coast to Coast (weekdays, 12-2pm/ET) and Countdown
to the Closing Bell with Liz Claman
continued their reign over the
CNBC competition for the second consecutive year.

Marking three consecutive years as the leader in business news, Lou
Dobbs Tonight
(7PM/ET) delivered the year's number one rated program
in business television across total viewers (345,000). Along with Dobbs,
FBN's Varney & Co (9AM/ET-12PM/ET), Countdown to the
Closing Bell with Liz Claman
(3PM/ET), After the Bell (4PM/ET)
and CAVUTO Coast to Coast (12-2PM/ET), claimed the top five of
six most-watched business news program ranker for the year.

2018 FBN Program Highlights:

  • Mornings with Maria (6-9AM/ET): 105,000 viewers, 14,000
    A25-54
    *program high in total viewers, time period high in total
    viewers
  • Varney & Co (9AM-12PM/ET): 265,000 viewers, 33,000
    A25-54
    *program high in total viewers and demo, time period high
    in total viewers and demo
  • CAVUTO Coast to Coast (12-2PM/ET): 189,000 viewers,
    23,000 A25-54
    *program high in total viewers, time period high in
    total viewers
  • Making Money with Charles Payne / The Intelligence
    Report with Trish Regan
    (2-3PM/ET): 177,000 viewers, 20,000
    A25-54
    *program high in total viewers, time period high in total
    viewers
  • Countdown to Closing Bell with Liz Claman (3-4PM/ET):
    208,000 viewers, 22,000 A25-54
    *program high in total viewers,
    time period high in total viewers
  • After the Bell (4-5PM/ET): 193,000 viewers, 19,000 A25-54
    *program
    high/time period high in total viewers
  • Bulls & Bears / Risk & Reward / The
    Evening Edit with Elizabeth MacDonald
    (5-6PM/ET): 165,000
    viewers, 17,000 A25-54
  • The Evening Edit with Elizabeth MacDonald / Making
    Money with Charles Payne
    (6-7PM/ET): 155,000 viewers, 18,000
    A25-54
    *program high in total viewers, time period high in total
    viewers
  • Lou Dobbs Tonight (7-8PM/ET): 345,000 viewers; 39,000
    A25-54
    *program high in total viewers, time period high in total
    viewers
  • Trish Regan Primetime (8-9PM/ET) / FBN
    various programming
    (M-F 8-9PM/ET): 141,000
    viewers, 21,000 A25-54
    *program high in total viewers, time
    period high in total viewers
  • Kennedy (9PM/ET) / Strange Inheritance
    (M-T, 9-10PM/ET): 97,000 viewers, 20,000 A25-54
    *program high in
    demo
  • Maria Bartiromo's Wall Street / Strange Inheritance
    (Fridays, 9PM/ET): 76,000 viewers, 14,000 A25-54
  • WSJ at Large with Gerry Baker / FBN various
    programming
    (Fridays, 9:30PM/ET): 89,000 viewers, 18,000 A25-54

Nielsen Business News Ratings for 2018 vs. 2017

Business Day (9:30AM-5PM/ET)
FBN:
214,000 P2+, up 9%; 25,000 A25-54
CNBC: 175,000 P2+, up 4%;
32,000 A25-54, up 3%

Total Day (6AM-6AM/ET)
FBN:
150,000 P2+, up 3%; 20,000 A25-54
CNBC: 154,000 P2+, down
2%; 45,000 A25-54, down 12%

Post Market (5-8PM/ET)
FBN:
218,000 P2+, up 1%; 24,000 A25-54, down 14%
CNBC: 162,000
P2+, up 13%; 50,000 A25-54, up 14%



FOX Business Network (FBN) is a financial news channel delivering
real-time information across all platforms that impact both Main Street
and Wall Street. Headquartered in New York—the business capital of the
world—FBN launched in October 2007 and is the leading business network
on television, topping CNBC in Business Day viewers for the past eight
consecutive quarters. The network is available in more than 80 million
homes in all markets across the United States. Owned by 21st Century
Fox, the network has bureaus in Chicago, Los Angeles, Washington, D.C.
and London. On the web at www.foxbusiness.com.

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