Market Overview

Gillette Venus Teams Up with YouTube Star Remi Cruz for Limited-Edition Razor


First-Ever Design Collaboration Exclusively Available Through New
Venus Direct Subscription Service

Gillette Venus, in partnership with beauty and lifestyle YouTube
personality and entrepreneur Remi
, is launching its first-ever limited-edition razor today. Remi
inspires millions of fans to find the fun in life with her energizing
positivity and bright personal style, and her Venus x Remi razor
features a vibrant tropical print and sleek handle design unlike any
Gillette Venus razor ever released. A must-have this holiday season, it
will be sold exclusively through the new Venus Direct subscription
service and is available for pre-order today.

This press release features multimedia. View the full release here:

Gillette Venus, in partnership with beauty and lifestyle YouTube personality and entrepreneur Remi C ...

Gillette Venus, in partnership with beauty and lifestyle YouTube personality and entrepreneur Remi Cruz, is launching its first-ever limited-edition razor. (Photo: Business Wire)

"When I first started the design process for my Venus x Remi
limited-edition razor, I wanted to make sure that the bright colors and
tropical flowers everyone is used to seeing in my videos really came
through in the design," says Remi. "There's nothing better than silky
smooth freshly shaved legs to make you feel confident and the Venus x
Remi razor is perfect for that extra boost this holiday season."

The limited-edition Venus x Remi razor is available now for pre-order
through Venus Direct, a new subscription service that offers more than
10 different blades and handles to choose from for your own skin type
and shaving regimen. You can personalize your shaving experience by
designing the plan that is right for you. Pair your favorite handle with
your favorite blades and add the extras you want with an easy three-step
process. With convenient, automatic delivery based on how often (or not)
you shave, you'll never run out or get stuck using a dull blade again.
Plans start as low as $10 per order and ship absolutely free. Plus, you
can cancel at any time – no questions asked.

"We want to help every woman feel confident to express herself in her
own unique way. For many, that includes how her skin looks and feels,
and Venus Direct has a complete range of products to meet her unique
needs," says Falguni Desai, leader of the Venus Direct program. "She can
mix and match to personalize the shaving experience that's right for
her, and have it delivered straight to her door with free shipping
whenever she wants it. And now with our limited-edition Venus x Remi
design, she can add some unexpected fun to her beauty routine."

To learn more about the Venus Direct subscription service, or to
purchase the Venus x Remi razor and other favorite Gillette Venus
products, visit

About Remi Cruz: Remi Cruz is a YouTube personality and
entrepreneur who has amassed over four million followers across her
social channels. Most recently, Remi launched her podcast "Pretty Basic"
with her best friend Alisha Marie. Upon release, the podcast went
straight to number one on iTunes and continues to chart each week. Remi
launched her skincare line HoneyPop earlier this year with the "I'm on
Staycation Tonight" DIY Face Mask Kit + Acne Treatment. She regularly
produces videos for her personal YouTube channel in the realm of DIYs,
cooking tutorials, makeup and fashion videos and even dance music
videos. Remi also began incorporating health and wellness videos into
her channel as she started her journey to become more active and lead a
healthier lifestyle.

About Procter & Gamble: P&G serves consumers around the
world with one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®,
Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK- II®,
Tide®, Vicks®, and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit
for the latest news and information about P&G and its brands.

View Comments and Join the Discussion!