Market Overview

Mobile Services in Western Europe: Trends & Forecasts 2018-2023 -


The "Mobile
Services in Western Europe: Trends and Forecasts 2018-2023"

report has been added to's

5G services will be launched in Europe, but these services lack a
strong enough proposition to reverse the long-term stagnation in mobile
revenue in the region

Operators across Western Europe (WE) are competing to be the first to
launch 5G mobile services, although these services are unlikely to boost
revenue in most cases. In this report, we examine the key trends and
drivers and provide a comprehensive mobile telecoms market forecast for
the WE region and for 16 individually modelled countries.

This report provides:

  • a 5-year forecast of 224 mobile KPIs for the Western European region
    and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions
    for each type of mobile service, and for key countries
  • an overview of operator strategies and country-specific topics, which
    highlight similarities and differences between countries
  • a summary of results, key implications and recommendations for mobile

Data Coverage

Mobile connections

  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone

Mobile revenue

  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data

Mobile ARPU

  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data

Voice traffic

  • Outgoing minutes, MoU

Key Topics Covered

Chapter No.

5. Executive summary

6. Worldwide: mobile handset data and next-generation access broadband
services will drive telecoms retail revenue growth worldwide

7. Worldwide trends

8. Worldwide: mobile handset data and next-generation access broadband
services will drive telecoms retail revenue growth worldwide

9. Regional trends

10. Mobile: the overall mobile telecoms revenue outlook for Western
Europe remains flat

11. Mobile: 4G will become the default technology for all market
segments; this will lead to a strong growth in mobile data usage, but
not in ARPU

12. Mobile: mobile penetration will decline gradually in most countries
as the contract share of connections increases and replacement cycles

13. Mobile: ARPU is noticeably higher in the two non-EU countries in WE,
where the incumbents have a high market share

14. Mobile: operators across Western Europe are preparing for the launch
of 5G services in the next 2 years

15. Country-level trends

16. France: improved technology, a better market situation and good
economic performance will lead to low but stable telecoms revenue growth
in France

17. Germany: 5G will be introduced commercially in 2020, causing the 4G
share of connections to decline from 2021 onwards

18. Italy: new entrant Iliad has further increased competition in the
mobile market; 5G frequencies were released in October 2018

19. Spain: operators will focus on 5G deployments

20. UK: mobile ARPU will continue to grow modestly despite strong
traffic growth

21. Forecast methodology and assumptions

22. Our forecast model is supported by sound market knowledge

23. Examples of forecast input drivers

For more information about this report visit

View Comments and Join the Discussion!