Skip to main content

Market Overview

2019 Weddings to Make Bold Statements as Couples Infuse Personality into Every Detail

Share:

From Unboxing Invitations to Interactive Eats, Couples Are
Celebrating Their Love Story by Creating Memorable Experiences for Guests

Today, The
Knot
shares its annual list of the freshest wedding statements for
2019. Expect couples to incorporate details that show off their
personalities and unique love stories, making bold statements throughout
their entire wedding celebration. From custom-crafted invitations and
full olfactory experiences that delight the senses and keep the memory
of the day alive, to colorful smoke bomb exits and unexpected live
entertainment, wedding guests will be immersed in thoughtful details and
memorable moments to talk about and share.

"Today's weddings are all about creating an event to remember—for both
the couple and their guests. From the wedding cake to the late-night
eats, the invitations and the escort cards, there are dozens of
opportunities to personalize the details and create unforgettable
experiences," said Kristen Maxwell Cooper, editor in chief of The Knot.
"Our team is dedicated to helping couples plan their wedding every step
of the way. We can't wait for 2019 weddings and all the thoughtful
ingredients each couple will infuse into their celebration."

9 Wedding Details The Knot Is Loving for 2019

Invitations unboxed. The wedding invitation gives guests a first
impression of the fete ahead. Couples are using the invitations to make
a bold statement about their upcoming celebration, sending everything
from uniquely crafted boxed correspondence to custom video messages.
Memorable and delightful invitations set the stage for an epic party.
Typography is leading the charge as the chicest design detail in
invitations, along with handcrafted illustrations, both of which are
often incorporated into the wedding day décor as well. The cost of
over-the-top invitations can quickly add up, but couples are playing it
smart by inviting fewer guests and using tools like digital
RSVPs
on their personal wedding
websites
on The Knot to save on postage.

Olfactory experience. The new way to brand your wedding can't be
seen—it must be smelled. Custom blends of perfumes and essential oils
are crafted especially for the occasion: They're spritzed on invites,
pumped through the venue, and even gifted in candle form as a party
favor. This complete olfactory experience is exceptionally memorable
since smell is the sense most closely linked to memory.

Moody hues and iridescent décor. The steady return to color
continues, this year with uber-saturated hues in a moody palette—think:
squid ink, midnight blue, emerald and rich burgundy, regardless of the
season. Dark hues offer a rich look, add depth, and pair perfectly with
natural textures often found in foliage and florals. Beloved metallics
aren't going anywhere, but they are being upstaged by iridescent
detailing; from glassware and geometric cutouts to bridesmaid
accessories, it's all in the details.

Eats with a twist. Think of this edible detail as the ultimate
high-low mix: root beer floats in champagne flutes, or mac and cheese
spoons topped with fresh lobster. The pairing (and presentation)
possibilities are endless and totally Instagrammable. Surprising or
interactive food presentations are just one of the ways couples are
delighting their guests—think a walkabout oyster shucker, soup shooters,
or tiny tacos served up in a lime wedge display. And watch out donuts,
there's a new sweet in town—cinnamon rolls are taking center stage as a
favorite dessert option.

Bespoke attire for him, regal gowns and details for her. Pageantry
in fashion reigns. Tiaras and headbands (you heard it here first) are
big, along with minimalistic dresses a la Meghan Markle's second look.
Regal capes and capelets, billowy sleeves and blinged out dresses are
also making their way down runways and aisles. For the groom? Two words:
custom suit. If not now, when? These bespoke creations are not your
average formal ensemble—they're next level (think: photo-lined suit
jackets with photos of the couple, embroidery and more). Guys are
looking at their wedding suit as the ultimate keepsake, and the perfect
moment to make a statement through fashion.

Jewelry with a life of its own. All hail the new flower crown:
real blooming jewelry. Blooming bib necklaces, succulent cuffs and
elegant orchid drop earrings are trending for 2019. Real florals as
jewelry are supplementing customary bouquets and making an exceptional
style statement.

Registry without restriction. It's not just the wedding
celebration that's reflective of a couple's personality and lifestyle.
Look to their registry to get a glimpse of who they are, what they
value, and what their future plans may hold. There's no limit to what
can be added to The Knot Registry: From cooking and bakeware for the
foodies, obscure vinyl records for the music lovers and charity
registries for couples who want to give back, to cash funds for future
purchases like a new home or puppy and samurai sword lessons for their
honeymoon to Japan, today's registries have no restrictions. Wedding
registries are all about the couple and their real life together. The
Knot Registry
is the exact solution for couples who don't want to be
limited in what they can put on their wedding registry or where they
want to register.

The cake is a work of art. Wedding cakes are here to stay—couples
still love the tradition of cutting their cakes and sharing a sweet bite
with one another—but the look is evolving. Sculptural is the name of the
game, with couples hiring
pro cake bakers
to create unexpected shapes and varying sized
tiers—so much so, it's hard to tell if they're wedding cakes or art
installations. Many cakes are finished with stunning designs rich in
color and texture for added effect.

Making an exit (or an entrance!). Sparklers, make way for the new
kid in town: smoke bombs. These fun props leave a cloud of dreamy
pigment in their wake, eliciting otherworldly photos and oohs and ahhs
from guests. Match the smoke to your wedding hues or opt for a standout
rainbow backdrop as you leave your ceremony or enter your reception. Why
so early? There are no rules surrounding grand exits and entrances any
longer, plus this wow-moment is best captured on camera during daylight
hours. Couples are also booking surprising entertainment elements for
their ceremony exits to give guests a memorable experience before the
reception begins, like bagpipes or mariachi bands. There are no rules
for traditions like entrances and exits, it's all about what feels right
for the newlyweds!

For decades, The Knot has helped empower couples by sharing
inspirational ideas and images, with tips on how to make them their own,
plus captivating details from weddings around the globe. The Knot also
continues to innovate technology and develop practical tools like the wedding
budget calculator
to stay on track with spending and a
marketplace to find the best local pros
to pull off their vision.
It's also the most popular place to host a wedding website so guests
don't miss any details, and it offers a world-class
registry
so couples can curate gifts without limit.

About The Knot
The Knot is the nation's leading
multiplatform wedding resource offering a seamless, all-in-one planning
experience—from finding inspiration and local vendors to creating and
managing all guest experiences, wedding registries and more. The trusted
brand reaches a majority of engaged couples in the US through the #1
wedding planning website TheKnot.com and #1 iOS and Android mobile app
The Knot Wedding Planner, The Knot national and local wedding magazines,
and The Knot book series. Since its inception, The Knot has inspired
approximately 25 million couples to plan a wedding that's uniquely them.
The Knot is the flagship brand of XO
Group Inc.
(NYSE:XOXO), which helps couples navigate and enjoy
life's biggest moments—from getting married to moving in together and
having a baby. Visit The Knot online at TheKnot.com
and follow on social media: Facebook.com/TheKnot
and @TheKnot on Twitter,
Pinterest
and Instagram.

Forward-Looking Statements
This release may contain
projections or other forward-looking statements regarding future events
or our future financial performance or estimates regarding third
parties. These statements are only estimates or predictions and reflect
our current beliefs and expectations. Actual events or results may
differ materially from those contained in the estimates, projections or
forward-looking statements. It is routine for internal projections and
expectations to change as the quarter progresses, and therefore it
should be clearly understood that the internal projections and beliefs
upon which we base our expectations may change prior to the end of the
quarter. Although these expectations may change, we will not necessarily
inform you if they do. Our policy is to provide expectations not more
than once per quarter, and not to update that information until the next
quarter. Some of the factors that could cause actual results to differ
materially from the forward-looking statements contained herein include,
without limitation, (i) our operating results may fluctuate, are
difficult to predict and could fall below expectations, (ii) our ability
to accurately measure and monetize the level of offline store level
traffic attributable to an online digital campaign conducted on our
sites, (iii) our business depends on strong brands, and failing to
maintain and enhance our brands would hurt our business, (iv) our
ongoing investment in new businesses and new products, services, and
technologies is inherently risky, and could disrupt our ongoing business
and/or fail to generate the results we are expecting, (v) if we are
unable to continue to develop solutions that generate revenue from
advertising and other services delivered to mobile devices, our business
could be harmed, (vi) our businesses could be negatively affected by
changes in Internet search engine and app store search algorithms and
email marketing policies, (vii) we face intense competition in our
markets; if we do not continue to innovate and provide products and
services that are useful to users, we may not remain competitive, and
our revenue and results of operations could be adversely affected,
(viii) our transactions business is dependent on third-party
participants, whose lack of performance could adversely affect our
results of operations, (ix) fraudulent or unlawful activities on our
marketplace could harm our business and consumer confidence in our
marketplace, (x) we may be subject to legal liability associated with
providing online services or content, (xi) we may be unable to continue
to use the domain names that we use in our business, or prevent third
parties from acquiring and using domain names that infringe on, are
similar to, or otherwise decrease the value of our brand or our
trademarks or service marks, (xii) risks related to the occurrence of
any event, change or other circumstance that could give rise to the
termination of the definitive agreement, (xiii) the failure to obtain
Company stockholder approval of the proposed transaction or required
regulatory approvals or the failure to satisfy any of the other
conditions to the completion of the proposed transaction, (xiv) the
effect of the announcement of the proposed transaction on the ability of
the Company to retain and hire key personnel and maintain relationships
with its customers, suppliers, vendors, advertisers, distributors,
partners and others with whom it does business, or on its operating
results and businesses generally, (xv) risks associated with the
disruption of management's attention from ongoing business operations
due to the proposed transaction, (xvi) the ability to meet expectations
regarding the timing and completion of the proposed transaction, (xvii)
the potential impact of the consummation of the proposed transaction on
the Company's relationships, including with employees, customers,
suppliers, vendors, advertisers, distributors, partners and competitors,
and (xvii) other factors detailed in documents we file from time to time
with the Securities and Exchange Commission. Forward-looking statements
in this release are made pursuant to the safe harbor provisions
contained in the Private Securities Litigation Reform Act of 1995.

View Comments and Join the Discussion!
 
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
SPAC
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com