Market Overview

Sizmek Appoints Patrick Bevilacqua Head of Global Customer Success Group


NEW YORK, Nov. 28, 2018 /PRNewswire/ -- Sizmek, the world's largest independent buy-side advertising platform delivering impressions that inspire, today announced the appointment of Patrick Bevilacqua as Head of Global Customer Success. Bevilaqua will be responsible for global oversight of the company's Customer Success group, with a focus on strengthening the work being done across Sizmek's ad serving, DSP and DMP units. His appointment reflects the company's continued growth and its commitment to invest in leaders with proven capabilities.

"I am thrilled Patrick has joined Sizmek," said Mark Grether, Chief Executive Officer. "His arrival is consistent with our talent acquisition strategy designed to attract the industry's best and brightest. His background working inside several of the most respected advertising holding companies strengthens our offering with a uniquely talented executive who can ensure customers receive best-in-class service at every step in the process."

Bevilaqua joins Sizmek from MDC Media Partners agency Assembly, where he served as the Senior Vice President of Programmatic and Data Strategy. At Assembly, he was responsible for architecting and managing the programmatic buying team, as well as giving guidance to data strategy surrounding Assembly's DMP capabilities. During his tenure, Assembly was named the Audience Based Buying & Programmatic Agency of The Year by GABBCON in 2017. Additionally, he was also named the Agency Executive of the Year for his efforts to build Assembly into the first fully transparent programmatic agency team.

Prior to his tenure at Assembly, Bevilacqua served as the Senior Vice President of Trading & Operations for the Americas at WPP's Xaxis, where he had full oversight of the programmatic buying teams and ad operations teams in the U.S., Canada, and LATAM markets. Bevilacqua has also held several roles of increasing responsibility at Operative (now SintecMedia), and DigitasLBi.

"As data, creative and media continue to merge together for optimal campaign performance Sizmek is perfectly positioned to be the industry's transparent solution and an alternative to walled garden environments," said Bevilacqua. "I'm excited to help lead our teams with the goal of delivering premium service and new tools to the market allowing brands to have a full view of their digital marketing supply chain."

Bevilacqua's appointment is just the latest addition to the Sizmek team. Over the course of the year, the company has increased its global headcount by over 200 new hires, reflective of the company's strong sales pipeline and innovative product roadmap.

About Sizmek
Sizmek is the world's largest independent buy-side advertising platform that creates impressions that inspire. In the digital world, creating impressions that inspire is vital to fostering relationships of trust with agencies and brand as well as building meaningful, long-lasting relationships with customers. Sizmek provides powerful, integrated solutions that enable data, creative, and media to work together for optimal campaign performance across the entire customer journey. Our AI-driven decisioning engine can identify robust insights within data across the five key dimensions of predictive marketing—campaigns, consumers, context, creative, and cost. We bring all the elements of our clients' media plans together in one place to gain better understanding for more meaningful relationships, make every moment of interaction matter, and drive more value across the entire plan. Sizmek operates its platform in more than 70 countries, with local offices in many countries providing award-winning service throughout the Americas, EMEA, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world.

Sparkpr for Sizmek

Jared Kreiner  

Cision View original content:

SOURCE Sizmek Technologies, Inc.

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