Anonos Certified BigPrivacy Technology Transforms Data to Support Legal Big Data Analytics & AI Projects Under the GDPR

SAN FRANCISCO, Nov. 15, 2018 /PRNewswire/ -- Anonos (www.anonos.com), announced today that Anonos GM of the Americas, Adam Towvim, will keynote the Analytics presentation to over 300 Compliance, Data Governance and privacy professionals at the Global GDPR ConfEx.

Anonos' state-of-the-art certified BigPrivacy technology overcomes the shortcomings of other solutions that were "good enough" prior to the GDPR but now fail to support new requirements for enabling Big Data value by embedding data protection into data as required under evolving data protection regulations. BigPrivacy technology uniquely maximizes Big Data value by enabling compliant decentralized processing, repurposing, combination, and sharing of Big Data.

"Global organizations woke up in in the last 12 months and realized that much of their customer data is no longer legal under the GDPR," said Adam Towvim, Anonos General Manager of the Americas. "For many of these organizations, the original broad-based general consent that they used to collect EU personal data no longer provides a valid legal basis to process or even store the data – even in encrypted form. In order to keep the data legal, many of these organizations must now transform their data to a valid legal basis like Legitimate Interest."

Anonos' BigPrivacy, the patented Big Data enablement and data protection technology, was recently highlighted in the IDC report entitled "Anonos' SaveYourData — a EuroPrivacy Certified Solution – 'Deep Freezes' Enterprises' Existing Personal Data Sets as They Plan Analytics Strategies," and recognized as a Gartner "Cool Vendor" for state-of-the-art privacy management technology.

Global GDPR ConfEx focuses on the operational challenges surrounding GDPR, Compliance, Privacy, and Governance. Anonos GM of The Americas, Adam Towvim, is presenting on "Are your analytics & AI projects illegal under the GDPR? at 12:55pm on November 15, 2018 at the Argonaut Hotel, in San Francisco.

The GDPR ConfEx website (https://www.events4sure.com/sfo-nov2018/program.php) describes the panel as follows:

"Are your analytics & AI projects illegal under the GDPR?

Now that we have gotten past the GDPR effective date, your clients must now demonstrate that they have an alternate (non-consent) lawful basis to process analytics & AI. This provides you the opportunity to assist clients in showing that they have a legitimate interest to:

• Collect, use and store data as input for processing
• Process data analytics and artificial intelligence (AI)
• Exchange data within their organization
• Transfer data outside of a country
• Share data with outside parties."

GDPR REQUIRES STATE-OF-THE-ART DATA PROTECTION

The GDPR and evolving data protection regulations shift the burden of risk for misuse of personal data from individual data subjects to corporate data controllers and processors. This shift in the burden of risk includes an affirmative obligation to use the state-of-the-art in data protection. This is yet another reason why what was "good enough" before May 25th for Big Data analytics, AI and ML is now illegal under the GDPR and evolving data protection regulations.

BigPrivacy patented dynamic pseudonymisation and de-identification technology uniquely:

1. Enforces fine-grain privacy controls over who has access to and use of personal data to reveal only the data that is necessary at a given time, for a given purpose, for a given user.
   
   
2. Leverages GDPR-certified Pseudonymisation capabilities enabling use of Legitimate Interest as a lawful basis for compliant Big Data analytics, AI and ML.
   
   
3. Provides state-of-the-art in data protection as required under the GDPR and evolving data protection regulations.

About Anonos

Anonos BigPrivacy technology overcomes the shortcoming of other solutions that were "good enough" prior to the GDPR but now fail to support new requirements for compliant legal Big Data analytics, AI and ML.

A Blueprint for GDPR Data Safe Havens is available at www.anonos.com/blueprint and a Guide for Compliant Legal Analytics is available at anonos.com/Legal-Analytics. Compliance controls alone do not unlock Big Data value. Big Data innovation requires embedding BigPrivacy-enabled Data Safe Havens to protect data when in use for lawful Big Data processing. If organizations are not using BigPrivacy-enabled Data Safe Havens, they are not maximizing Big Data value and are not processing Compliant Legal Analytics.

Global 500 companies can contact anonos.com/contact to receive a consultation about leveraging Anonos' state-of-the-art technology to maximize the compliant value of Big Data.

Media Contact: press@anonos.com +1-212-658-1132

Anonos website: www.anonos.com

SOURCE Anonos