Market Overview

BluFocus becomes first HDR10+ Authorized Test Center in North America


BURBANK, Calif., Nov. 08, 2018 /PRNewswire-PRWeb/ -- BluFocus, a division of Blu., has been approved as the first North American Authorized Test Center (ATC) for HDR10+ technology. HDR10+ advances the current industry standard of High Dynamic Range (HDR) by including dynamic metadata for every scene and frame. By delivering scene accurate data, HDR10+ enables the most accurate true-to-life pictures across a wide range of next-generation displays.

As the first North American authorized HDR10+ test center, BluFocus is ensuring the compliance of products submitted for HDR10+ licensing. HDR10+ testing resources provided by BluFocus include certification for display performance, metadata processing and display management.

"It's always gratifying when BluFocus is selected by the media industry to help a new technology standard like HDR10+ reach its full potential," said Paulette Pantoja, CEO of Blu. "Being approved as an HDR10+ Authorized Test Center is a logical extension to our ATC's expertise in display technology certifications."

HDR10+ Technologies, LLC, a joint venture among 20th Century Fox, Panasonic Corporation and Samsung Electronics, established the licensing and logo certification program for HDR10+ technology.

"A technological step forward for next generation displays, HDR10+ improves the viewing experience for audiences on a wide range of TVs and displays," said Danny Kaye, Executive Vice President of 20th Century Fox and Managing Director of the Fox Innovation Lab. "In order to uphold this, ATCs, like BluFocus, are critical to ensuring that HDR10+ compliant products meet the highest quality standards."

Interested parties can learn more about the HDR10+ logo, license and certification program at

About Blu.
Blu provides transformative digital supply chain, distribution, and testing solutions to the entertainment industry through its BluEvo, BluFocus, and BluMedia arms. Based in Los Angeles, CA, the company is a recognized leader in three integrated areas; qualifying Film/TV content, technologies and related hardware products; optimizing digital delivery of content through BluCloud, its automated cloud-based software; and global distribution initiatives that enable content rights holders to reach new audiences and generate additional revenue streams.
For more information about BLU, visit

About HDR10+ Technologies, LLC
HDR10+ Technologies, LLC is the company founded by Twentieth Century Fox HDR10+, LLC, Panasonic Intellectual Property Corporation of America and Samsung Electronics Co., Ltd and providing the license of its HDR10+ specifications to source provider, display manufacturer, SoC vendor, content company and tool vendor. To learn more about the HDR10+ Technologies, LLC, please visit:


SOURCE Blufocus Inc.

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