Market Overview

Procter & Gamble Brings Relief to Residents Affected by California Wildfires with P&G Product Kits and Tide Loads of Hope Laundry Services


Procter & Gamble (NYSE:PG):

This press release features multimedia. View the full release here:

Tide Loads of Hope Services (Photo: Business Wire)

Tide Loads of Hope Services (Photo: Business Wire)



Families, individuals and first responders in need of personal care
items, cleaning products or laundry services in the wake of the
California Wildfires.


The Tide Loads of Hope Mobile Laundry Unit has been deployed to
support relief and recovery efforts in the wake of the wildfires in
California. The Tide Loads of Hope mobile laundry vehicle will begin
services in Chico on Sunday, November 25, providing free
full-service laundry to residents affected by the recent wildfires.
Residents can bring clothes (up to two loads per household) to be
washed, dried and folded free of charge for those directly impacted
by the wildfires. All washable clothing types can be accepted with
the exception of heavy bedding.
P&G will also distribute free personal care and cleaning kits to
those affected with everyday essentials needed to meet a family's
basic hygiene and home care needs.


The California wildfires have destroyed an extraordinary amount of
homes and businesses. The area has seen devastating effects of the
wildfires, with 85 lives lost and nearly 20,000 structures and homes
destroyed to date.
P&G has a history of giving back to the communities where we live
and work, and we want to provide everyday essentials to those who
need it most to help bring a sense of normalcy in this time of need.
These services are free and available to people affected by the
disaster and the volunteers who are helping to respond.


Starting on Sunday, November 25, the team will collect laundry from
9:00 AM-5:00 PM PT at the Lowe's in Chico or until 300 loads are
reached (two loads per household). The team will also be
distributing personal care and cleaning kits directly out into the
affected areas.
The Tide Loads of Hope mobile laundry unit will be located at:

2350 Forest Ave
Chico, CA 95928


**For the most up-to-date information on the fleet's location,
please visit Tide's Facebook and Twitter channels at



  In 2005, P&G launched Tide Loads of Hope to provide much needed
laundry services to families affected by Hurricane Katrina. Since
that time, Tide Loads of Hope has washed more than 70,000 loads of
laundry for more than 50,000 families impacted by disasters across
the U.S. and Canada. The Tide Loads of Hope trucks are equipped with
high-efficiency washers and dryers donated by Whirlpool and can do
up to 300 loads of laundry per day for communities in need.


Personal care kits contain P&G brands including Always, Crest, Head
& Shoulders, Ivory, Gillette, Old Spice, Oral-B, Pampers, Pantene,
Secret and Venus. The cleaning kit contains Bounty, Charmin, Dawn,
Febreze, Mr. Clean, Swiffer and Tide.


P&G provides these services in partnership with Matthew 25:
Ministries, an international humanitarian aid and disaster relief
organization. More information can be found at



People across the community can help support Tide Loads of Hope by
purchasing a Tide Loads of Hope vintage t-shirt or by donating
directly at
$4 from the sale of each tee goes toward helping families affected
by disaster.

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