Market Overview

Astro, Malaysia's Leading Media Broadcaster, Selects Telaria As Preferred Video Platform Partner


Advertisers Can Access Astro's Premium Live TV and Broadcast VOD
Supply Programmatically Through Telaria

Telaria, Inc., (NYSE:TLRA), the complete software platform to manage
video advertising for premium publishers, announced it has been selected
as the preferred Video Management Platform (VMP) by Astro, Malaysia's
leading TV, OTT, and digital video content provider. This partnership
with Telaria will be the first time live TV inventory will be available
programmatically in Malaysia through Astro GO apps and Astro's live
streaming player.

Astro serves over 23 million individuals and achieves approximately 76%
penetration of total households in Malaysia, offering a wide range of
media and entertainment options spanning TV, radio, and digital media
across four languages. As a leading producer of premium, original
content for the ASEAN region, Astro continuously brings innovative
technology to market.

With deep relationships across all top video buyers and major brand
advertisers, Telaria connects premium publishers with differentiated
demand through curated inventory packages and a dedicated buyer UI and
deal library. Advertisers will be able to reach Astro's audience across
multiple screens with the benefit of advanced audience insights,
including Astro's first-party data segments, and content-level targeting.

Utilizing Telaria's VMP, Astro will be able to gain greater control and
insights into inventory and demand data to make informed decisions about
its business. Telaria offers publishers the tools they need to
accomplish this across all formats and screens seamlessly, through a
single platform. Astro will also have access to live reporting and
real-time diagnostics within the VMP, enabling teams to troubleshoot in

"Viewers are increasingly watching a mix of video-on-demand and live TV,
and this partnership with Telaria will enable advertisers to better
reach audiences everywhere they are watching," said Andy Yap, VP Digital
Adex at Astro. "As a video-first company, it is vital to us that our
customers maintain a great viewing experience and we have confidence
that Telaria has the right tools and capabilities that will enable us to
transact with advertisers more efficiently while delivering that high
quality experience for our viewers. We're excited to work with Telaria
to maximize the value of our unique inventory and audience."

"We're proud that Astro has chosen us to be their preferred video
management platform and we look forward to a close collaboration as
Malaysia's largest TV broadcaster paves the way," said Kevin Smyth,
General Manager, SEA at Telaria. "Our technology opens new revenue
opportunities for our publishers while also addressing the hurdles they
may have to overcome as the media landscape evolves. With Astro's vote
of confidence in our platform, we are excited to continue delivering
superior results."

About Telaria

Telaria, Inc. (NYSE:TLRA), is a complete software platform to manage
premium video advertising. We engineer the most robust suite of
analytics, automated decisioning, and integrated programmatic and direct
monetization tools in the industry. Global publishers require total
command of their business; Telaria's independent solution empowers
unbiased decisions for the best revenue outcomes. Telaria operates out
of 13 offices worldwide across North America, EMEA, LATAM and APAC.

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