Market Overview

Pandora Presents: El Pulso Featuring Headliner Becky G with Special Performance by Farina


Free Concert in Los Angeles on December 6

On December 6, Pandora (NYSE:P), the largest streaming music provider in
the U.S., will host El Pulso, a free concert at the Academy in
Los Angeles, featuring Becky G and Farina. El Pulso celebrates Pandora's
love for Latin music, featuring the most exciting and impactful
contemporary artists who are breaking through genre barriers. Pandora
listeners can RSVP

Singer, songwriter and actress Becky G has topped the Billboard Latin
Airplay Charts with singles "Mayores" and "Sin Pijama" and recently won 2018
Latin American Music Awards for Favorite Female Artist and Favorite
Urban Song
(for "Mayores"). She has more than 5 million
El Pulso station adds and a total number of Pandora spins heading
towards 500 million. Having toured alongside Katy Perry, Demi Lovato and
Fifth Harmony, a free Becky G performance in such an intimate space in
her hometown is a rare treat for fans who constantly ‘thumb-up' her
current hits "Dura Remix" and "Sin Pijama". Farina was recently signed
to Sony Music Latin and was the only Latin artist nominated in the Artist
of Tomorrow
Campaign in conjunction with the 59th Grammy
Awards when she was nominated by Wyclef Jean. She has wrapped a world
tour with Romeo Santos and was recognized as the Best Female Urban
at the Latin Show Awards in addition to receiving the Nuevos
Lideres Premio from Nucleo Urbano Billboard.

"Pandora is the leader in Latin music streaming in the US and we're
thrilled to have Becky G, a favorite on El Pulso headlining our final
event for 2018," said Jeff Zuchowski, Vice President of Artist Marketing
and Industry Relations at Pandora. "Farina was named as one of our Latin
Artists to Watch this year and having her as the opening act for this
show solidifies that we made the right choice."

Pandora is proud to team up with McDonald's®, Nissan® and TitleMax® to
create an interactive mixture of activations throughout the celebration.


Pandora is the world's most powerful music discovery platform – a place
where artists find their fans and listeners find music they love. We are
driven by a single purpose: unleashing the infinite power of music by
connecting artists and fans, whether through earbuds, car speakers, live
on stage or anywhere fans want to experience it. Our team of highly
trained musicologists analyze hundreds of attributes for each recording
which powers our proprietary Music Genome Project®, delivering billions
of hours of personalized music tailored to the tastes of each music
listener, full of discovery, making artist/fan connections at
unprecedented scale. Founded by musicians, Pandora empowers artists with
valuable data and tools to help grow their careers and connect with
their fans.
| @pandoramusic |
| @PandoraBrands

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