Market Overview

Vince Introduces UNFOLD – a New Online Subscription Service for Women


Vince, LLC ("Vince"), an indirectly wholly owned subsidiary of Vince
Holding Corp. (NYSE:VNCE), announced today the launch of Vince UNFOLD,
a new online subscription service that provides unlimited access to its
women's apparel collection. Powered by CaaStle,
Vince UNFOLD is the first apparel subscription service to be offered by
a retail brand in the advanced contemporary market.

"Vince UNFOLD is an innovative new subscription service that will tap
our existing product assortment to drive incremental revenue while
further advancing awareness of the Vince brand," said Brendan Hoffman,
Chief Executive Officer, Vince. "We believe that subscription services
will play a much greater role in consumer shopping patterns in the near
future and are excited to partner with CaaStle to offer this service."

The new service will provide customers with unlimited access to the
brand's full collection of women's apparel including knitwear, dresses,
outerwear and trousers for one flat monthly fee, with the option to keep
and purchase any favorite items. Vince UNFOLD is priced at $160 per
month for a 4-garment plan and includes free priority shipping,
unlimited exchanges and returns, and complimentary laundering services.

Vince partnered with rental technology platform CaaStle to develop
UNFOLD and will utilize their white glove service to handle all advanced
technology, reverse logistics and managed services for the new
subscription program.

"We're thrilled to partner with Vince to offer the CaaS (Clothing
as a Service) model to their consumers," said Christine Hunsicker,
founder and CEO, CaaStle. "As the first contemporary brand to embrace
our rental platform and services, Vince can more deeply engage current
consumers while also attracting new ones. CaaStle handles all the
customer experience, logistics and technology to allow Vince the
opportunity to create a new, profitable channel that didn't exist

For more information please visit


Established in 2002, Vince is a leading global luxury apparel and
accessories brand best known for creating elevated yet understated
pieces for every day. The collections are inspired by the brand's
California origins and embody a feeling of warm and effortless style.
Vince designs uncomplicated yet refined pieces that approach dressing
with a sense of ease. Known for its range of luxury products, Vince
offers women's and men's ready-to-wear, shoes, handbags, and home for a
global lifestyle. Vince products are sold in prestige locations
worldwide. As of November 14, 2018, the Company operated 45 full-price
retail stores, 14 outlet stores and its e-commerce site, The
Company is headquartered in New York and operates a design studio in Los
Angeles. Please visit
for more information.

ABOUT CaaStle:

CaaStle is a proprietary cloud-based, managed service that enables
retailers to provide Clothing as a Service (CaaS) to their consumers as
a complement to their existing retail business. CaaS provides retailers
with a predictable and recurring revenue stream, reduced inventory risk,
improved yield optimization and stronger customer engagement than in
traditional retail alone. A retailer running on the CaaStle platform
controls its brand and owns consumer relationships while CaaStle
operates the service in a fully managed way, including all proprietary
technology and logistics. Visit
for more information.

Forward-Looking Statements: This document, and any statements
incorporated by reference herein, contains forward-looking statements
under the Private Securities Litigation Reform Act of 1995.
Forward-looking statements include statements regarding, among other
things, our current expectations about the Company's future results and
financial condition, revenues, store openings and closings, margins,
expenses and earnings and are indicated by words or phrases such as
"may," "will," "should," "believe," "expect," "seek," "anticipate,"
"intend," "estimate," "plan," "target," "project," "forecast,"
"envision" and other similar phrases. Although we believe the
assumptions and expectations reflected in these forward-looking
statements are reasonable, these assumptions and expectations may not
prove to be correct and we may not achieve the results or benefits
anticipated. These forward-looking statements are not guarantees of
actual results, and our actual results may differ materially from those
suggested in the forward-looking statements. These forward-looking
statements involve a number of risks and uncertainties, some of which
are beyond our control, including, without limitation: our ability to
continue having the liquidity necessary to service our debt, meet
contractual payment obligations, and fund our operations; our ability to
comply with the covenants under our credit facilities; our ability to
successfully operate the newly implemented systems, processes and
functions recently transitioned from Kellwood Company; our ability to
remediate the identified material weaknesses in our internal control
over financial reporting; further impairment of our goodwill and
indefinite-lived intangible assets; our ability to realize the benefits
of our recently announced strategic initiatives; the execution and
management of our retail store growth plans; our ability to make lease
payments when due; our ability to ensure the proper operation of the
distribution facility by a third-party logistics provider; our ability
to remain competitive in the areas of merchandise quality, price,
breadth of selection and customer service; our ability to anticipate
and/or react to changes in customer demand and attract new customers,
including in connection with making inventory commitments; our ability
to manage excess inventory in a way that will promote the long-term
health of the brand; changes in consumer confidence and spending; our
ability to maintain projected profit margins; the execution and
management of our international expansion, including our ability to
promote our brand and merchandise outside the U.S. and find suitable
partners in certain geographies; our ability to expand our product
offerings into new product categories, including the ability to find
suitable licensing partners; our ability to successfully implement our
marketing initiatives; our ability to protect our trademarks in the U.S.
and internationally; our ability to maintain the security of electronic
and other confidential information; serious disruptions and catastrophic
events; changes in global economies and credit and financial markets;
competition; our ability to attract and retain key personnel; commodity,
raw material and other cost increases; compliance with domestic and
international laws, regulations and orders; changes in laws and
regulations; outcomes of litigation and proceedings and the availability
of insurance, indemnification and other third-party coverage of any
losses suffered in connection therewith; effect of the U.S. federal
income tax law reform; other tax matters; and other factors as set forth
from time to time in our Securities and Exchange Commission filings,
including those described under "Item 1A—Risk Factors" in our Annual
Report on Form 10-K and Quarterly Reports on Form 10-Q.
We intend
these forward-looking statements to speak only as of the time of this
release and do not undertake to update or revise them as more
information becomes available, except as required by law.

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