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New York & Company, Inc. Becomes RTW Retailwinds, Inc.


Company to Commemorate Rebranding with Bell Ringing at the New
York Stock Exchange

New York & Company, Inc. (the "Company") (NYSE:NWY), one of the largest
omni-channel women's specialty retailers offering exclusive celebrity
and sub-brand collections, today announced that it will be changing its
name to RTW Retailwinds, Inc. (NYSE:RTW) effective Monday, November 19,

Greg Scott, Chief Executive Officer said, "Our Company has evolved into
one of the largest specialty women's omni-channel and digitally enabled
retailers with a powerful multi-brand lifestyle platform poised for
growth. RTW reflects our vision to maximize the power of our platform to
create destination celebrity and lifestyle brand assortments across
categories and channels. We move forward strongly positioned to continue
our expansion of NY&Co, expanding celebrity brands with the upcoming
launch of Kate Hudson and entering intimate apparel – a core competency
of our team. We are excited about our future and ability to continue to
drive value creation for all RTW shareholders."

The Company's common stock will begin trading under the new name on the
New York Stock Exchange as of the opening of trading on Tuesday,
November 20, 2018 (the "effective time"). In celebration, RTW
Retailwinds, Inc. is scheduled to ring the Opening Bell at the NYSE. In
connection with the name change, the Company's ticker symbol for its
shares of common stock will change to "RTW" and the CUSIP number for the
Company's common stock will change to 74980D 100, each as of the
effective time.

The company's portfolio includes New York & Company, Fashion to Figure,
and branded merchandise, including collaborations with Eva Mendes,
Gabrielle Union and Kate Hudson. The name change does not affect the
rights of the Company's stockholders, creditors, customers or suppliers.
No action is required to be taken by current shareholders in connection
with the name and ticker change, and no change has been made to the
Company's share capital.

The NYSE will live stream the Opening Bell ceremony on its website at,
beginning at 9:26 a.m. Eastern Time on Tuesday, November 20. A video of
the bell ringing will also be archived on the same page.

About New York & Company

New York & Company, Inc. is an omni-channel women's fashion retailer
providing curated lifestyle solutions that are versatile, on-trend, and
stylish at a great value. The specialty retailer, first incorporated in
1918, has grown to now operate 428 retail and outlet locations in 36
states while also growing a substantial eCommerce business. The
Company's branded merchandise, including collaborations with Eva Mendes,
Gabrielle Union and Kate Hudson, is sold exclusively at these locations
and online at
Additionally, certain product, press releases and SEC filing
information concerning the Company are available at the Company's

Forward-looking Statements

This press release contains forward-looking statements, including
statements made within the meaning of the safe harbor provisions of the
United States Private Securities Litigation Reform Act of 1995. Such
statements, including those relating to the name change, ticker change
and CUSIP change, are subject to various risks and uncertainties that
could cause actual results to differ from such forward-looking
statements. In light of these risks and uncertainties, there can be no
assurance that the forward-looking information contained in this release
will in fact occur. The Company undertakes no obligation to revise the
forward-looking statements included in this press release to reflect any
future events or circumstances.

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