Market Overview

China's Middle Class Is Running Towards the World with Oriental Pasta

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It is a luxury for most Chinese people to run a marathon (whether
physical or financial) in another country. With the rapid development of
Marathon in recent years, more and more runners in China are moving to
overseas Marathon, which is a very popular and fashionable sports trend.

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Chinese runner replenishing their energy with instant noodles before starting the Berlin Marathon (P ...

Chinese runner replenishing their energy with instant noodles before starting the Berlin Marathon (Photo: Business Wire)

It was found out that Chinese middle classes run the overseas Marathon
to get rid of the tiredness of daily work and life, and seek for the
balance of mind and body. In order to keep themselves in the best
condition, they will pay great attention during the preparation and
start to plan training months before they decide to participate in a
Marathon. Meanwhile, runners will take several packets of instant
noodles before they leave. Instant noodles not only satisfy their
Chinese's taste needs, but also provide energy to the body with high
carbohydrate. For the runners, a steaming bowl of Chinese noodles is
more important than anything else when they feel completely exhausted.

Whether diet choice or physical exercise, middle class runners from
China are looking for the best balance on the road to health. Many
people think health is more important, but health, isn't it everything?

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