Market Overview

Destination Maternity Announces Military Discount Program


Launches Ongoing 10% In-Store Military Discount Program for Active
Service Members, Veterans and Their Spouses

Destination Maternity Corporation (NASDAQ:DEST) (the "Company"), the
world's largest designer and retailer of maternity apparel, today
announced in recognition of Veterans Day the launch of a military
discount program that offers an ongoing 10% discount in-store for all
veterans, active service members and their spouses.

"Destination Maternity is proud to offer a special ongoing military
discount program in recognition of those who have sacrificed their time
and safety to serve," said Marla Ryan, CEO of Destination Maternity. "We
hope this small token of our gratitude demonstrates our commitment to
those who have given so much in service to our country."

To qualify for the discount in-store, active military, veterans and
their spouses will need to present a form of military identification. To
view all of Destination Maternity's store locations, please visit:
The in-store discount will be accepted on all merchandise.

About Destination Maternity

Destination Maternity Corporation is the world's largest designer and
retailer of maternity apparel. As of August 4, 2018, Destination
Maternity operates 1,114 retail locations in the United States, Canada
and Puerto Rico, including 480 stores, predominantly under the trade
names Motherhood Maternity®, A Pea in the Pod® and Destination
Maternity®, and 634 leased department locations. The Company also sells
merchandise on the web primarily through its brand-specific websites, and, as well as through its website. Destination Maternity has
international store franchise and product supply relationships in the
Middle East, South Korea, Mexico, Israel and India. As of August 4,
2018, Destination Maternity has 188 international franchised locations,
including 11 standalone stores operated under one of the Company's
nameplates and 177 shop-in-shop locations.

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