Red Effect Infrared Fitness Expands National Footprint

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Red Effect Infrared Fitness Expands National Footprint

Hot fitness concept will double open locations by early 2019

PR Newswire

BIRMINGHAM, Mich., Oct. 31, 2018 /PRNewswire/ -- Red Effect Infrared Fitness, the first-to-market fitness franchise centered on the vast wellness benefits of infrared, announced today new franchise owners in numerous markets, and reinforced its position as a leader in the boutique franchise fitness space.

Red Effect Infrared Fitness Logo (PRNewsfoto/Red Effect Infrared Fitness)

The company also announced it has accelerated development efforts, signing 188 new franchise agreements in its first 24 months to launch onto the national fitness scene. By early 2019, the leading infrared fitness franchise will double the number of studios open in Virginia, Michigan, California, South Carolina, Oklahoma, Florida and Ohio.

"Red Effect's early success is driven by a truly exceptional concept with a strong business growth model. We are truly humbled by the passion of our new franchisees that have joined us in the consumer journey of bringing infrared fitness to market and giving our customers the best fitness value in the world," said Allie T. Mallad, Founder and Chief Executive Officer of Red Effect Infrared Fitness.

Mallad proudly announced the following franchisees as early-movers of the Red Effect Infrared Fitness brand:

  • Hayden and Josh Epstein as Area Developers of Southern California including Los Angeles, Orange and San Diego Counties.
  • Alex and Lourdes Fernandez as Area Developers of South Florida including Miami-Dade, Broward, Palm Beach and Monroe Counties.
  • Kyle and Emily Draper as franchisees in Tampa, Florida.
  • Jim and Julie Bazner as franchisees in Allen Park and Woodhaven, Michigan and Toledo, Ohio.
  • John and Lorraine Wangler as franchisees in Ann Arbor, Michigan.
  • Joel and Devon Kutz as franchisees in Rochester, Plymouth and Detroit Michigan.
  • Bryan Wright as franchisee in Northern Virginia.
  • Gary and Shauna Hopper as franchisees in Northern Virginia and Washington DC.
  • Michael and Taylor Withrow and Jessica Golden as franchisees in South Carolina.
  • Brant and Jana Harrold as franchisees in Oklahoma.

Conceptually, Red Effect Infrared Fitness offers an unparalleled fitness experience, fusing infrared heat with class-based high intensity interval training, infrared circuit training, infrared cycling, infrared kick boxing, infrared yoga and barre, and combinations of these concepts into one fitness studio. Red Effect is also built around utilizing heart-rate monitor technology with in-studio infrared heat that creates the ultimate workout.

Mallad is also Founder and CEO of two additional national franchise brands, Massage Green Spas and Stretch Smart Infrared Therapy Centers, and brings unmatched franchising experience and his strategic vision to Red Effect. Always creating sustainable synergies between brands, Mallad is also co-owner of a fourth national brand, NutriMost Wellness & Weight Loss.

For more information, visit https://www.redeffectfitness.com

For franchising and area developer opportunities, contact Carlos Guzman, Chief Operating Officer of Red Effect Infrared Fitness Franchise LLC, at cguzman@redeffectfitness.com or 954-559-2117.

View original content to download multimedia:http://www.prnewswire.com/news-releases/red-effect-infrared-fitness-expands-national-footprint-300741534.html

SOURCE Red Effect Infrared Fitness

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