Market Overview

Telaria's Video Management Platform (VMP) Bridges Gap Between Linear and Digital "TV" Inventory Intelligence


New-to-Market TV Content Reporting product provides buyers TV-like
buying opportunities and publishers unprecedented video analytics to
drive revenue

Telaria, Inc., (NYSE:TLRA), the complete software platform for
publishers to manage premium video advertising, today unveiled TV
Content Reporting, a first-to-market product that enables premium
publishers to better understand how advertisers value their most desired

TV Content Reporting provides publishers with granular insight and
analytics into the bidding and buying patterns of specific show titles,
episodes, content categories and a more holistic view about the content
advertisers want. With this insight, publishers create targeting
directly in the platform, making specific content objects available to
demand partners and driving higher value for their most desired inventory

This feature, in turn, enables demand partners to align with content in
the same way they are accustomed to buying linear TV.

"The TV Content Reporting feature is a great example of how we're
enhancing what's currently possible with connected TV advertising by
incorporating tried-and-true broadcast best practices," said Craig
Berlingo, VP of Product at Telaria. "Inventory intelligence encompasses
more than knowing who the audience is – publishers need to deeply
understand how buyers assess their inventory and what is valuable to
their objectives. The addition of TV Content Reporting makes our robust
analytics suite even more adept at helping publishers earn the true
value of their premium inventory."

"With the amount of data available today in digital advertising, the
information transferred between publishers and advertisers is critical
to success on both sides," said Laura Buchman, VP of Publisher
Partnerships at Telaria. "Telaria's TV Content Reporting product is an
exciting development that gives publishers a better view of how buyers
are interacting with their inventory, so they can iterate based on those

About Telaria

Telaria, Inc. (NYSE:TLRA), is a complete software platform to manage
premium video advertising. We engineer the most robust suite of
analytics, automated decisioning, and integrated programmatic and direct
monetization tools in the industry. Global publishers require total
command of their business; Telaria's independent solution empowers
unbiased decisions for the best revenue outcomes. Telaria operates out
of 13 offices worldwide across North America, EMEA, LATAM and APAC.

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