Market Overview

HSBC Bank and Samsung Launch Wearable Technology in HSBC's Flagship Branch

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Collaboration leverages custom Samsung wearables technology for bank
employees - showing the future of connected retail banking and
best-in-class Customer Service

Against the backdrop of the Money20/20 in Las Vegas, HSBC
Bank, USA N.A.
, part of HSBC Group, one of the world's largest
banking and financial services organizations, and Samsung Electronics
America, Inc., revealed details of how HSBC is using Samsung wearable
technology to enhance the customer and employee experiences at their
flagship retail bank "branch of the future" at 452 Fifth Avenue in the
heart of New York City. In a first-of-its-kind pilot, HSBC frontline
staff are using customized Samsung Gear S3 smartwatches to enhance
customer service by making in-branch communications more seamless and
efficient between team members.

"Everything we do is centered on the customer and making it as easy as
possible to bank with HSBC when, where and how they choose," said Pablo
Sanchez, Regional Head of Retail Banking and Wealth Management for HSBC
in the U.S. and Canada.

The Gear S3 smartwatches create more efficient communication channels
between HSBC team members by allowing them to easily engage throughout
the three floors of its flagship branch. Now, rather than be tethered to
fixed locations like desks and offices with traditional communication
channels, employees have more freedom to communicate with each other
anywhere, anytime, in order to better serve customers.

"Our biggest asset are our people, and we believe the most innovative
technology can help them free up time and be more efficient in how they
communicate, which is a big win for our customers," said Jeremy Balkin,
Head of Innovation, Retail Banking and Wealth Management, HSBC US.

Highlights of the Samsung smart watch solution for HSBC include the
following:

  • The custom, cloud-based Gear S3 application includes several preset
    text messages that allow employees to discretely and quickly
    communicate about customer needs they frequently encounter, such as
    "Your 10 a.m. appointment is here." Through Samsung Knox Configure, IT
    can automatically enroll new devices and re-configure the user
    interface and messages based on workflow needs.
  • The HSBC-branded watch face features a simplified interface that
    allows employees to quickly send requests or notify colleagues of
    immediate service needs. The device will also discretely notify the
    sender when the request is fulfilled, allowing employees to pay more
    attention to meeting customer needs.
  • Gear S3 is 4G LTE-enabled, so employees can stay connected without
    needing their Galaxy smartphones nearby. The built-in speaker and
    microphone allow them to make and answer calls among team members
    hands-free as needed.
  • Gear S3, like all Samsung mobile devices, is protected by Samsung Knox
    mobile security. The defense-grade security platform is made up of
    overlapping defense and security mechanisms that protect against
    intrusion, malware and other malicious threats.

Initial
results from the wearable technology pilot
show improved customer
waiting times, as well as more efficient communication and
responsiveness between team members. HSBC will also use the insights to
better understand monitor peak times and identify better ways of
working, so they can continue to make appropriate staffing decisions.

"Research published by Celent in May found that 77% of consumers prefer
to speak face-to-face with banking associates, indicating how important
branch service remains," said John Curtis, Vice President, Enterprise
Sales, Samsung Electronics America. "Innovative banks like HSBC
recognize the importance of catering to their branch customer needs, and
know how data-driven insights can help them further enhance how they
deliver to those needs."

HSBC has been a leader in bank branch innovation in the United States,
with a commitment to delivering a connected retail banking experience
with firms like Samsung.

"We're always exploring cutting-edge innovations to help serve our
customers in a more experiential way and this trial is another important
step on that journey," said Balkin.

Note to editors

About HSBC Bank USA, National Association

HSBC Bank USA, National Association (HSBC Bank USA, N.A.) serves
customers through retail banking and wealth management, commercial
banking, private banking, and global banking and markets segments. It
operates bank branches in: California; Connecticut; Delaware;
Washington, D.C.; Florida; Maryland; New Jersey; New York; Pennsylvania;
Virginia; and Washington. HSBC Bank USA, N.A. is the principal
subsidiary of HSBC USA Inc., a wholly-owned subsidiary of HSBC North
America Holdings Inc. HSBC Bank USA, N.A. is a Member of FDIC.
Investment and brokerage services are provided through HSBC Securities
(USA) Inc., (Member NYSE/FINRA/SIPC) and insurance products are provided
through HSBC Insurance Agency (USA) Inc.

About HSBC Holdings plc

HSBC Holdings plc, the parent company of the HSBC Group, is
headquartered in London. The Group serves customers worldwide from
around 3,800 offices in 66 countries and territories in Europe, Asia,
North and Latin America, and the Middle East and North Africa. With
assets of US$2,607bn at 30 June 2018, HSBC is one of the world's largest
banking and financial services organizations.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America,
Inc. (SEA) is a recognized innovative leader in consumer electronics,
mobile devices and enterprise solutions. A wholly owned subsidiary of
Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of
today's technology and providing consumers and organizations with a
portfolio of

groundbreaking products in appliances, home entertainment, Internet of
Things, mobile computing, smartphones, virtual reality, wireless
infrastructure and wearables, in addition to offering leading content
and services related to mobile payments, 360-degree VR video, customer
support and more. Samsung is a pioneering leader in smartphones and
HDTVs in the U.S. and one of America's fastest growing home appliance
brands. To discover more about Samsung, please visit www.samsung.com.
For the latest Samsung news, please visit news.samsung.com/us and follow
us @SamsungNewsUS.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative
ideas and technologies. The company is redefining the worlds of TVs,
smartphones, wearable devices, tablets, digital appliances, network
systems, and memory, system LSI, foundry and LED solutions. For the
latest news, please visit the Samsung Newsroom at http://news.samsung.com.

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