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National CineMedia (NCM) Names Rick Butler Chief Digital Officer

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Former Fandango Executive to Lead NCM's Digital Products and Data
Initiatives

National CineMedia (NCM), America's Movie Network, has named Rick Butler
to the role of Chief Digital Officer. In his new role, Butler will lead
the company's digital products and data initiatives to deliver both
innovative consumer experiences and new ways for brands to connect with
movie audiences.

Prior to this, Butler had been working with the NCM Digital team as a
consultant as President of Playa Vista Consulting, serving as the
visionary behind NCM's new Noovie.com movie search and discovery
destination.

Butler has extensive experience in the digital entertainment space and
is perhaps best known as the executive behind Fandango, building that
$500 million e-commerce revenue channel both as Chief Operating Officer,
and later as Executive Vice President (NBCU) & General Manager, Fandango
following the company's acquisition by Comcast.

Butler will be based in Los Angeles and will report to NCM CEO Andy
England, who noted that, "Rick is an expert in B2B and B2C products and
platforms and has a terrific track record of building award winning web
and mobile applications. He's the right man for the job of taking our Noovie
digital ecosystem and data initiatives to the next level, creating
exciting new content, commerce and gaming products like Noovie ARcade,
and Fantasy Movie League designed to reach movie audiences. NCM's
digital future looks bright indeed."

Butler also previously served as Chief Executive Officer of Outbox
Enterprises, an AEG/Cirque du Soleil joint venture that provides web and
mobile box office solutions as well as back office systems for some of
the largest concert and sporting venues in the world. His past
experience also includes roles as Senior Vice President Operations with
FinancialPrinter.com, the first fully web-based national financial
document services company; as Vice President, Operations with Bowne &
Co., Inc., the world's largest financial printing firm; and several
roles with R.R. Donnelley & Sons, a global provider of integrated
communications drawing on a range of digital and conventional
technologies.

About National CineMedia (NCM)

National CineMedia (NCM) is America's Movie Network. As the #1
Millennial weekend network in the U.S., NCM is the connector between
brands and movie audiences. According to Nielsen, more than 700 million
moviegoers annually attend theaters that are currently under contract to
present NCM's Noovie pre-show in 55 leading national and regional
theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark
Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group. NCM's cinema
advertising network offers broad reach and unparalleled audience
engagement with over 21,100 screens in over 1,700 theaters in 188
Designated Market Areas® (49 of the top 50). NCM Digital goes beyond the
big screen, extending in-theater campaigns into online and mobile
marketing programs to reach entertainment audiences. National CineMedia,
Inc. (NASDAQ:NCMI) owns a 48.8% interest in, and is the managing member
of, National CineMedia, LLC. For more information about National
CineMedia, visit www.ncm.com
and www.Noovie.com.

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