Market Overview

PROS Chief AI Strategist Michael Wu to Keynote Professional Pricing Society Fall Conference


PROS thought leaders selected to present at American and European

(NYSE:PRO), a provider of AI-powered solutions that optimize selling in
the digital economy, today announced its global premier sponsorship and
significant presence at the Professional Pricing Society (PPS) 29th
Annual Fall Pricing Workshops & Conference
and 14th
Annual European & Global Pricing Workshops & Conference
including a keynote presentation by PROS Chief AI Strategist, Michael
Wu, Ph.D. The events are scheduled for Oct. 23-26 at Dallas' Renaissance
Addison Hotel and Nov. 28-30 at Amsterdam's Movenpick Hotel,

"Artificial intelligence (AI) is proving its power to radically
transform industries and disciplines, and pricing is no exception," said
Dr. Wu. "In order for the pricing industry to fully leverage the
potential of AI, pricing professionals must understand it in a practical
way, and help their organizations make changes to accommodate its
disruptive force. My colleagues and I look forward to talking to,
learning from and connecting with other PPS members to discuss the
exciting shifts on the horizon."

Along with Dr. Wu's keynote presentation, "How the Pricing Industry Can
Realize the Benefit of AI," at the PPS
Fall Conference
on October 25, PROS pricing experts will lead the
following workshop and breakout sessions:

At the PPS
European Conference in Amsterdam
, Sweeney and Blaney will lead a
workshop on November 28 that explores the same theme of maximizing
revenue with a new, technology-driven approach to pricing strategy. In
addition to the workshop, Valerie Howard, PROS Solution Strategy
Director, will lead a breakout session, "The Elusive Perfect Price:
Letting Go of Price Lists and Enabling Dynamic Pricing Strategy" on
November 30.

"Understanding how pricing impacts the buying process is
mission-critical for companies looking to win in the digital economy,"
said Valerie Howard, PROS Solution Strategy Director. "The PPS
Conferences offer an unmatched opportunity for pricing professionals and
thought leaders to come together to push the boundaries of the industry,
and the PROS team is thrilled to be part of both the Dallas and
Amsterdam events."

To learn more, visit the PROS website
or follow PROS on Twitter at @PROS_Inc.

About PROS

Holdings, Inc. (NYSE:PRO) provides AI-powered solutions that optimize
selling in the digital economy. PROS solutions make it possible for
companies to price, configure and sell their products and services in an
omnichannel environment with speed, precision and consistency. Our
customers, who are leaders in their markets, benefit from decades of
data science expertise infused into our industry solutions.

Forward-looking Statements

This press release contains forward-looking statements, including
statements about the functionality and benefits of AI-powered solutions
to organizations generally as well as the functionality and benefits of
PROS software products. The forward-looking statements contained in this
press release are based upon PROS historical experience with AI-powered
solutions and its current expectations of the benefits of AI-powered
solutions for organizations that implement and utilize such software.
Factors that could cause actual results to differ materially from those
described herein include the addressability of an organization's
AI-powered solution needs, the risks associated with PROS developing and
enhancing products with the functionality necessary to deliver the
stated results and the risks associated with the complex implementation
and maintenance of AI-powered solutions such as PROS software products.
Additional information relating to the uncertainty affecting the PROS
business is contained in PROS filings with the Securities and Exchange
Commission. These forward-looking statements represent PROS expectations
as of the date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to update or
alter these forward-looking statements in the future whether as a result
of new information, future events or otherwise.

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