Global Marketing Automation Software Category: 2018-2022 Procurement Market Intelligence Report - ResearchAndMarkets.com

The "Global Marketing Automation Software Category - Procurement Market Intelligence Report" report has been added to ResearchAndMarkets.com's offering.

One of the procurement best practices for buyers is to perform on-site testing and seek collaborative trial period.

According to the report, one of the key growth contributors to the global marketing automation software market is the rapid development of the communication infrastructure.

Further, the report states that one of the key category management strategies for the buyers in the global marketing automation software market is to adhere to regulatory nuances.

The report recognizes the following companies as the key suppliers: IBM, Adobe, Oracle, SAP, Salesforce.com, Marketo, SAS Institute, HubSpot, Act-On Software, Infusionsoft, and Salesfusion.

The report provides actionable insights to improve source-to-contract cycle performance in the Global Marketing Automation Software Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

This report provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to the optimization of category spend.

Key Topics Covered

1. Executive Summary

2. Market Insights

3. Category Pricing Insights

4. Cost-Saving Opportunities

5. Best Practices

6. Category Ecosystem

7. Category Management Strategy

8. Category Management Enablers

9. Suppliers Selection

10. Suppliers Under Coverage

11. US Market Insights