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Preference and Behavior Analysis of Taiwanese Digital Gamers, 2018 Report -


The "Preference
and Behavior Analysis of Taiwanese Digital Gamers"
report has
been added to's offering.

The researcher conducted an online questionnaire research in Taiwan and
received 1,068 valid questionnaires. This report provides an overview of
Taiwanese digital gamers' preferences and examines their behavior with
socio-demographic characteristic factors such as gender and age.

The findings suggest:

  • 63.2% of Taiwanese digital gamers play games on Android smartphones.
  • 63.3% of Taiwanese digital gamers aged 19 and under spend more than an
    hour playing games every day.
  • 57% of Taiwanese female digital gamers prefer games with cute
    graphical styles.

List of Topics

  • The effect of socio-demographic characteristics such as gender and age
    on preferences and behavior of Taiwanese digital gamers
  • Questionnaire assessment of gaming device, platform, time, and graphic
    style preferences of Taiwanese digital gamers, disaggregated by gender
    and by age group.

Key Topics Covered:

1. Research Objective

2. Background

3. Taiwanese Digital Gamers Overview

3.1 Over 60% of Gamers Play Games on Android Phones

3.2 22.2% of Female Gamers Play Games on iPhone

3.3 30% of Gamers Aged 19 and Under Play Games on a PlayStation 4

3.4 53.9% of Gamers Play Less than An Hour Every Day

3.5 27.7% of Female Gamers Play Less Than 30 Minutes Every Day

3.6 63.3% of Gamers Aged 19 and Under Play at Least an Hour Every Day

4. Preference Analysis of Taiwanese Digital Gamers

4.1 75.5% of Gamers Play Phone/Tablet App Games Recently

4.2 3% of Male Gamers Play VR-supported Games

4.3 Gamers Aged 19 and Under are Major Players in the Digital Game

4.4 46.9% of Gamers Prefer Games with Cute Graphic Styles

4.5 57% of Females Prefer Games with Cute Graphic Styles

4.6 30.8% of Gamers Aged 25-29 Have No Particular Graphic Style
Preference in Games

5. Conclusion

6. Demographic Segmentation

6.1 Gender

6.2 Age Groups

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