Market Overview

PROS to Highlight Airline eCommerce and Offer Optimization Opportunities at T2RL's PSS Conference


Company to outline the potential of offer optimization in the digital
era, powered by artificial intelligence and real-time dynamic pricing

(NYSE:PRO), a provider of AI-powered solutions that optimize selling in
the digital economy, today announced that PROS Principal Surain
Adyanthaya will speak at T2RL's New
Architectures in Airline Passenger Systems Conference
. The fifth
annual event, scheduled for Oct. 2-4 in London, will gather business
leaders and experts from across the airline industry to explore the
opportunities and challenges of delivering on the promise of incremental
revenue and business agility in the digital world.

Adyanthaya will join a panel on Oct. 3 at 11:20 A.M. titled "Priced
Availability, Offer Management and the PSS
." The panel will discuss
the different perspectives on priced availability and the pace of
innovation in enabling more complex products and services.

"Driven by the need to respond to shopping requests accurately and cost
effectively, airlines have been moving away from inflexible, legacy
mainframe-based shopping solutions to modern, AI-based alternatives,
making a monumental shift in how they engage with customers," said
Adyanthaya. "The buyer's behavior has changed. Customers now review
dozens of sites before booking a reservation and they expect a
sophisticated on-line retailing experience. Through digital
transformation initiatives and implementation of new AI-powered
technologies, airlines are increasingly able to provide real-time
dynamic offers and pricing that better reflect a customers'

At the conference, attendees will have the opportunity to meet with PROS
to learn about its latest developments in Offer Optimization, including
eCommerce and Revenue Management solutions that put personalization and
control in the hands of the airline. PROS serves airlines around the
world, including 18 of the top 20 on the newest SKYTRAX
World Airline Awards
. For more information on PROS airline
solutions, click

To learn more, visit the PROS website
or follow PROS on Twitter at @PROS_Inc.

About PROS

Holdings, Inc. (NYSE:PRO) provides AI-powered solutions that optimize
selling in the digital economy. PROS solutions make it possible for
companies to price, configure and sell their products and services in an
omnichannel environment with speed, precision and consistency. Our
customers, who are leaders in their markets, benefit from decades of
data science expertise infused into our industry solutions.

Forward-looking Statements

This press release contains forward-looking statements, including
statements about the functionality and benefits of AI-powered solutions
to organizations generally as well as the functionality and benefits of
PROS software products. The forward-looking statements contained in this
press release are based upon PROS historical experience with AI-powered
solutions and its current expectations of the benefits of AI-powered
solutions for organizations that implement and utilize such software.
Factors that could cause actual results to differ materially from those
described herein include the addressability of an organization's
AI-powered solution needs, the risks associated with PROS developing and
enhancing products with the functionality necessary to deliver the
stated results and the risks associated with the complex implementation
and maintenance of AI-powered solutions such as PROS software products.
Additional information relating to the uncertainty affecting the PROS
business is contained in PROS filings with the Securities and Exchange
Commission. These forward-looking statements represent PROS expectations
as of the date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to update or
alter these forward-looking statements in the future whether as a result
of new information, future events or otherwise.

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