SEATTLE, Sept. 19, 2018 /PRNewswire-PRWeb/ -- As the industry's largest event exclusively for sales enablement professionals, the third-annual Sales Enablement Soirée has secured CEOs, analysts and industry luminaries to share insights, trends and best practices for maximizing sales effectiveness. The event will take place on September 27, 2018 from 9:00 a.m. - 5:00 p.m. at the Four Seasons Hotel in San Francisco at Dreamforce.

Real-world advice will be front and center, as experts discuss a variety of topics from digital selling with sales enablement to winning sales enablement strategies.

This year's keynote lineup includes:

Dan Darcy, SVP, Global Enablement at Salesforce
Jim Lundy, Chief Executive Officer and Lead Analyst at Aragon Research Inc.
Mario Martinez, Chief Executive Officer at Vengreso
Byron Matthews, President and Chief Executive Officer at Miller Heiman Group
Peter Ostrow, Senior Research Director at SiriusDecisions
Laura Ramos, Vice President, Principal Analyst at Forrester Research

Speakers will shed light on the rapidly increasing demand for sales enablement, as sales and marketing leaders now regard sales enablement as the new standard of doing business. Nearly 60 percent of businesses have a sales enablement function, according to the CSO Insights 2018 Sales Operations Optimization study, and experts agree that percentage will continue to rise.

"Sales enablement is a competitive necessity, providing companies with an effective way to align marketing and sales teams and provide buyers with exceptional value," said Peter Ostrow, Senior Research Director at SiriusDecisions and keynote speaker at the event. "Go-to-market leaders in companies of all sizes want to know what good enablement looks like so they can keep up with their competition. The Sales Enablement Soirée provides an opportunity for professionals to learn best practices, build relationships and discover how to excel in enablement."

The Sales Enablement Soirée is sponsored by a coalition of sales enablement solutions focused on advancing the industry, including: Allego, Bigtincan, Brainshark, Dooly, DSG, Gong, Groove, Highspot, LevelJump, Mediafly, Miller Heiman Group, Mindmatrix, MindTickle, Node, Outreach, Prolifiq, Sendoso, Showpad and Veelo.

To learn more, or sign up for complimentary registration for the the Sales Enablement Soirée, please visit: https://www.salesenablementsoiree.com/.

About Highspot

Highspot gives businesses a powerful sales advantage to engage in more relevant buyer conversations and achieve their revenue goals. Through AI-powered search, analytics, in-context training, guided selling, and 50+ technology integrations, the Highspot platform delivers enterprise-ready sales enablement in a modern design that sales reps and marketers love. With 90 percent average monthly recurring usage and global support in 125 countries, Highspot is the most trusted solution for sales enablement. Learn how Highspot helps businesses modernize their sales and marketing at: http://www.highspot.com

SOURCE Highspot