Market Overview

Elvie, Award-Winning Femtech Brand Launches Elvie Pump, The Work's First Silent Wearable Breast Pump


Elvie, Award-Winning Femtech Brand Launches Elvie Pump, The Work's First Silent Wearable Breast Pump

Elvie unveils the latest innovation, bringing the breast pumping experience into the 21st century and giving time and independence back to pumping moms

PR Newswire

LONDON, Sept. 14, 2018 /PRNewswire-PRWeb/ -- Elvie, the health and lifestyle brand developing smarter technology for women, today announces Elvie Pump, a silent wearable pump that fits into a standard nursing bra. Elvie Pump is a complete departure from existing pump technology, putting women at the center of the design process to create an entirely new pumping experience that offers more freedom and mobility.

The truly hands-free pump gives women the flexibility to go about their daily routine while pumping, without worrying about cords, wardrobe changes or the undignified sound of traditional electric breast pumps. Elvie's differentiated technology means the pump is silent. Worn under clothing, Elvie Pump offers unprecedented discretion when pumping, soundlessly collecting milk in the self-contained pump.

Elvie Pump connects to a free smartphone app, allowing women to view real time milk volume and track their pumping history for each breast. Elvie Pump uses proprietary technology to detect the amount of milk in the bottle, enabling it to identify when the bottle is full and automatically pause the pump. Users can also control the pump from their phone, avoiding the need to fiddle with buttons on the pump inside their bra.

For women determined to produce enough breast milk for their babies, even after they return to work, a huge lack of innovation in this vital market has left many feeling both physically and psychologically tethered to their pumps. Only 29.5% of US women surveyed in August 2018* believed that products designed for breastfeeding are as technologically advanced as other consumer technologies. Despite the frustration with noisy, labor-intensive and ugly breast pumps, mothers who choose this method have had no choice but to spend a significant amount of time each day using archaic technology to provide breast milk for their child. A mother's time is extremely important and Elvie Pump makes it possible for women to pump on their own terms, changing the way they feel about breast pumping.

"Being a new mother can be incredibly stressful. We spoke to a lot of women about the struggles they experience post-pregnancy and it became obvious that outdated pumping technology was a real obstacle for women wanting to provide breast milk for their baby," said Tania Boler, Founder and CEO of Elvie. "Women need technology that keeps up with their busy lifestyles, especially at a time of so much change. We designed Elvie Pump to make breast pumping as easy, streamlined and flexible as possible for mums. Our aim is to transform the way women think and feel about themselves by providing the tools to address the issues that matter most to them, and Elvie Pump does just that. We're excited to be launching a product we know will be a huge leap forward in this space."

Elvie Pump Product Features:

  • Single-user, closed system electric pump
  • 5oz. reusable, BPA free bottles that are dishwasher and microwave safe
  • Stimulation and Expression modes
  • 7 intensity settings, providing complete control over what feels comfortable and works most efficiently
  • Rechargeable via USB
  • Includes breast shield in two sizes for the best fit (a third size is available to purchase as a separate accessory)
  • Compatible with iPhones 5S and newer (iOS10+) and Android phones with version 6 and newer that support Bluetooth Low Energy

Elvie Pump retails for $479 for a double unit. It will be available on and, as well in select physical retail stores nationally later this year pending FDA approval.

To view the media kit, click here. For further information or comment please contact the Elvie press team at elvie(at)

About Elvie:
Founded in 2013, Elvie is a British brand developing smarter technology for women. Elvie creates extraordinary products to improve women's health and lives.

Their first product, Elvie Trainer, is an award-winning pelvic floor trainer and app that helps women strengthen the pelvic floor via fun, five-minute workouts. Elvie Trainer is recommended by more than 1,000 health professionals worldwide to enhance pelvic floor muscle training compliance, technique and outcomes.

In 2017, Elvie was recognized as one of the UK's top 33 startups by TechCityUK, won "Hottest Hardware Startup" at The Europas, was named one of the 15 startups "To Watch" by The Sunday Times and listed as the 13th fastest-growing business in the UK by SyndicateRoom. For more information visit

*Research conducted by AYTM on behalf of Elvie in August 2018 with over 2,000 US female respondents aged 18-65+ years



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