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PlayUp launches PlayUp Bet -- World's First Crypto-Enabled Betting Platform


PlayUp launches PlayUp Bet -- World's First Crypto-Enabled Betting Platform

PR Newswire

The leading Australian sports gaming company has continued its rapid expansion of its online gaming ecosystem with the announcement of its latest platform.

SYDNEY, Sept. 12, 2018 /PRNewswire/ -- PlayUp ltd has announced the latest addition to its growing online gaming ecosystem -- PlayUp Bet.

The site will become the world's first fully-functional crypto-enabled sports book and gaming platform with its own native token -- the PlayChip. This marks one of the first ever cases where a crypto-token has utility value before listing.

The announcement confirms the site as the 8th platform of the PlayChip Ecosystem, joining, Mad Bookie, ClassicBet, TopBetta, DraftStars, 123bet and PlayUp itself. The integration of PlayUp Bet into the PlayChip ecosystem has garnered excitement within the PlayChip community, not only for enhancing the utility value of the token itself, but for the path it is building towards a fully decentralised sports betting model.

Initially, PlayUp Bet offers wagering options on nine different sports, as well as the chance to bet on gallop, greyhound and harness racing on more than 25 major racetracks around the globe. A range of wagering options from UFC to eSports will be included in subsequent updates. The PlayChip is the only form of currency accepted on the site, offering the Ecosystem's one-million-plus user base an opportunity to familiarise themselves with the token before its generation in December of this year.

This continues a strong year of growth for PlayUp and the PlayChip, with the addition of six platforms to the PlayChip Ecosystem in the past six months. PlayUp CEO Daniel Simic lauded the progress and was effusive about the future of PlayUp Bet.

"It's fantastic to be able to announce the launch of one of the world's first crypto-token only betting platforms," he said.

"We've had the concept for this platform for a while now and it's great that it has come to fruition. We firmly believe in the benefits decentralisation can bring not only to payment solutions, but also fair and transparent gaming," Daniel added.

PlayUp Bet is currently live in beta mode where verified users can bet and win PlayChips in anticipation of the full launch in December following the generation of the PlayChip token.

The PlayChip is still in its pre-sale with tokens available with 15% bonus at  

About PlayChip
PlayChip is the Universal Gaming Token for sports betting, gaming, fantasy sports, and eSports, at the centre of an incentivised, blockchain-enabled sports community and gaming ecosystem. The PlayChip Ecosystem consists of seven independent partner platforms with more than a million users across over 70 countries. The PlayChip ecosystem is designed to be secure, scalable, simple to use, and fun, as well as include features to incorporate provable fairness into PlayChip transactions and the partnered gaming platforms, making it the gaming token of choice around the globe.

For more information, please visit: or read the PlayChip Whitepaper:

About PlayUp:
PlayUp is a daily fantasy sports platform offering daily challenges across nine different sports in more than 15 different leagues, including basketball, soccer, cricket, hockey and much more.

As announced on 09 April 2018, PlayUp has agreed to merge with Mission NewEnergy Limited (ASX: MBT, OTCMKTS: MNELF), subject to the approval of the ASX and NASDAQ and regulatory approval requirements. Upon the completion of the merger it is anticipated that the company's securities will seek to re-comply with both ASX and NASDAQ listing rules resulting in the trading of shares on the NASDAQ stock exchange and the ASX.

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