Market Overview

New Fall Pet Innovations Showcased at October New York Event


New Fall Pet Innovations Showcased at October New York Event

National media and pet influencers get an exclusive glimpse of the newest and most innovative pet products and amenities for fall and winter at the Petrend Fall Showcase on Thursday, October 11 in New York City.

PR Newswire

NEW YORK, Sept. 10, 2018 /PRNewswire-PRWeb/ -- A few slots remain open for manufacturers and distributors to showcase their newest innovations for fall and winter at the Petrend Fall Media & Influencer Showcase. The invitation-only event will be held on Thursday, October 11 from 12 p.m. to 7 p.m. at New York City's Roger Smith Hotel. The annual event, hosted by Petrend Events and leading pet trend and lifestyle expert Charlotte Reed, is a private showcase which offers national media and pet influencers an exclusive glimpse of the newest and most innovative pet products and amenities for fall and winter.

"The last quarter of the year is an especially difficult time for pet owners," Reed said. "Weather and climate changes occur quickly and can contribute to health problems like allergies, arthritis, flea and tick bites and weight management issues. Nervousness, anxiety and fear are common among pets with weather swings and wise pet owners prepare for this and learn the newest products available. Pet parents should also consider pet wardrobes, indoor exercise, holiday pet planning for travel, grooming, and safety. Moreover, pet tech products contribute to pet health and wellness more than ever before."

Petrend Events offers a wide variety of pet product information, demonstrations and background at the exclusive showcase including the following pet product categories:
Apparel (rainwear, winter coats, sweaters and boots)
Allergy and asthma remedies
Pet beds and bedding
Carrier bags and vehicle restraints
CBD bites, tinctures and other products
Cleaners, odor control and vacuums
Dental care products and tools
Dishes, Feeders and Placemats
Dog life jackets and other water safety equipment
Exercise equipment
First aid kits and safety aids
Indoor play and toys
Grooming products, tools and pet drying towels
Health aids, supplements and diagnostic testing kits
Holiday clothing, decorations and gifts
Light-up collars, leashes and toys
Pet insurance
Pet food & treats
Wearable technology, tech toys and other gadgets

The future of pet technology will be a special focus at the event. An entire room at the showcase will feature the latest pet tech products and developments that can improve health and contribute to the overall quality of life and well-being for pets.

Petrendologist Charlotte Reed will be on-site at the showcase to provide seasonal care commentary and tips for dogs and cats. Participating manufacturers and vendors may also participate in gift bag opportunities. The event is by invitation only and not open to the public. For more information and to see photos from past events, visit:

About Petrend Events 
Petrend Events produces media showcases to connect pet product companies with national magazines, talk show producers, newspaper reporters, bloggers, pet trades, entertainment writers and gift guide editors who cover the pet industry. Because most pet product brands only have the time and budget for one media trip to New York each year, Petrend Events offers a unique venue for brands to launch new pet products, expand media outreach and connect with national mainstream media in the pet vertical. With approximately 20 years of experience in the pet industry, Petrend Events was founded and produced by Petrendologist Charlotte Reed. 

About Charlotte Reed 
Charlotte Reed is the leading pet trend and lifestyle expert. Millions have had the opportunity to watch her on Better TV, CNN, Comedy Central, Fox & Friends, Nate Berkus, The View, Steve Harvey, Today's Show, VH1 and The Willis Report as well as many other televisions and radio shows around the globe, discussing "The What's New" for pets and their people. Reed is the Executive Producer and Host of "The Pet Buzz," a pet talk radio show on iHeartRadio, airing in New York, Florida and other states. She has written the Pet Solutions column for "First for Women" magazine, providing money saving tips to their readers and has been a popular blogger for NBC's and  As the Happy & Healthy Pets blogger, Reed provided health and wellness pet care tips for readers. Charlotte is also the author of The Miss Fido Manners Complete Book of Dog Etiquette (Adams Media, 2007). Additionally, she served on the New York State Veterinarian Board for nine years, helping to set veterinary policy and educational standards for the State of New York. Reed is a graduate of Lafayette College and Fordham University Law School. For more information, visit:


SOURCE Petrend Inc.

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