Market Overview

Headaches Associated With Commuting, Dating And Even Adulting? Now, There's An Excedrin® For That


Headaches Associated With Commuting, Dating And Even Adulting? Now, There's An Excedrin® For That

Excedrin® Launches Limited Editions Targeting Today's Top Headache-Inducing Moments

PR Newswire

WARREN, N.J., Sept. 5, 2018 /PRNewswire/ -- The millions of people who experience headaches associated with commuting, dating or adulting finally have a Limited Edition pain reliever to call their own. Starting today, Excedrin® is launching three special edition versions of its popular Excedrin® pain reliever, including "Commuter Edition," "Bad Date Edition" and "Adulting Edition," to bring relief where it's needed most. These Limited Editions are available exclusively at while supplies last.

"While the way headaches feel and impact people is very personal, there are some universal headache-inducing moments that many can relate to, be it bumper-to-bumper traffic during the daily commute, a bad date or simply navigating the woes of adulthood," says Dr. Elizabeth Seng, a New York based clinical psychologist and Excedrin® head pain expert. "Regardless of what your headache looks or feels like, we all share the same yearning for relief. I'm excited to help Excedrin® in this important mission to deliver relief and empathy for headache sufferers."

To help bring relief where it's needed most, Excedrin® is partnering with food expert, Antoni Porowski and fashion designer Tan France, to share their personal experience with headaches and discuss the impact they can have on daily life. As two popular TV personalities, they know all about how hectic life can be and are no strangers to some of life's most common headaches.

While all Limited Editions are available at starting today, the Commuter Edition is also available exclusively outside one of the busiest, and most headache-inducing hubs, New York Penn Station, starting at 7:00 a.m.

Excedrin® On a Mission
The Excedrin® Limited Editions are an extension of We See Your Pain, a program designed to help unite head pain sufferers and unveil the often invisible pain they endure through creative visualizations.

By listening to consumer commentary on social media, Excedrin® found that people describe headaches with far more vivid imagery than other typical types of body pain. While common, headaches are unique and often inexplicable.  As a leader in head pain for more than 50 years, Excedrin® sees the head pain sufferers endure, and knows what causes it. This year, Excedrin® is bringing real consumer insights to life by showcasing headaches and headache moments through custom visualizations and Limited Editions. 

"People describe headaches with such vivid imagery—waves crashing, a wrecking ball, gears grinding," says James Masterson, Marketing Director, Excedrin®. "Through our We See Your Pain campaign, we hope to demonstrate a new kind of understanding and relief for head pain sufferers. We want headache sufferers to know we understand their pain, we know what causes it, and we're here to help."

To pick up one of the Excedrin® Limited Editions and for more information, visit

About Excedrin® Extra Strength
Excedrin® Extra Strength is a clinically proven formula of 2 pain fighters plus a booster, designed to relieve headaches. Excedrin® Extra Strength is an over-the-counter medicine that has a fast-acting formula that delivers powerful relief from headache symptoms—for some, relief starts within 15 minutes.

About GSK Consumer Healthcare 
GSK Consumer Healthcare is one of the world's largest consumer healthcare companies. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. We have a heritage that goes back over 160 years. We own some of the world's best loved healthcare brands, including Sensodyne®, Theraflu®, Excedrin®, Nicorette® and NicoDerm®CQ®, FLONASE®, and TUMS®. These brands are successful in over 100 countries around the world because they all show our passion for quality, guaranteed by science. They are inspired by the real wants and needs of the millions of people who walk into pharmacies, supermarkets, market stalls and go online all over the world every day, and choose us first.

Our goal is to build a global, growing business we call a Fast Moving Consumer Healthcare (FMCH) company, dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.

About GSK
GlaxoSmithKline—one of the world's leading research-based pharmaceutical and healthcare companies—is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit:

Media Contact Information:

Caitlin Kormann – GSK Consumer Healthcare

Jenna Glynn

Cision View original content with multimedia:

SOURCE GSK Consumer Healthcare

View Comments and Join the Discussion!