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Pioneering Experiential Agency Mirrorball Celebrates 15 Years


Pioneering Experiential Agency Mirrorball Celebrates 15 Years

PR Newswire

NEW YORK, Sept. 4, 2018 /PRNewswire/ -- Founded in 2013 Mirrorball agency has participated from the frontlines as Experiential Marketing has gone from an often confused tactic to a primary strategy. Since 2003 our agency has designed and activated thousands of consumer experience events, 100s of touring extravaganzas and numerous pop-retail stores. Over that time we have created brands from scratch, generated hours of content and gifted people with some of the most incredible experiences ever!

In Celebration of 15 years, CEO Michael Blatter asked current and former Mirrorballers to contribute to this list of greatest hits. Here are the top 15

  1. We had an event featuring Questlove and Bear Grylls get shut down by US Homeland Security.
  2. We had a dude electrocute himself with over 2000 volts of electricity - on purpose (he lived).
  3. We Produced a feature-length documentary on the history of skateboarding "Deathbowl to Downtown."
  4. We opened a tiny pop-up for Arizona Iced Tea, and over 7000 people showed up.
  5. We created the Societe Perrier experience program credited with turning around the Brand in the US.
  6. We took a top-secret brand team and all of their agency partners to a particular festival in the desert to establish a new internal benchmark for "interesting."
  7. We created a 27 room touring motel for Jack Daniels.
  8. We convinced the Dos Equis legal team to approve shocking people with low voltage electricity at Tough Mudder events.
  9. We drove a John Deere farm tractor across the US to Promote Post Cereal Whole Grain Revolution
  10. We gave away free Scorpion tacos from a Dos Equis food truck.
  11. We hired a family of huge St Bernard's to promote Amstel in Aspen.
  12. We Auctioned off the Most Interesting Man's red smoking jacket (among his other belongings)   
  13. We produced a Mountain Dew funded documentary on the guys who ride illegal ATVs in the Bronx   
  14. We created a live theatrical experience in the Green Point Cemetery or Espolon Tequila. 
  15. We shot a campaign in Las Vegas starring Jeff Gordon for the launch of Pepsi Max. We used a real White tiger, but he was too aggressive toward Jeff, so we had to use an orange tiger and photoshop him white in post-production.

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Mirrorball is an NYC-based marketing and experience design agency. We strive to enhance the way brands participate in our lives. Our team of strategists, creatives, and producers share a passion for contributing to and impacting popular culture. Our immersive concepts are steeped in cultural relevance and authenticity, helping brands develop deeper relationships with consumers.
Utilizing a proprietary framework of neuroscience, behavioral psychology, and anthropology, our ideas deliver unique narratives that evoke intense emotions resulting in long-lasting, positive memories. It is these powerful emotions and memories that can build or shift brand sentiment and move people at their core.
For over 15 years world-class brands including Perrier, Dos Equis, The NBA, Jack Daniel's, Pepsi, L'Oreal, TBS, and Harley-Davidson have relied on our boundless thinking to create new opportunities to better connect with the people their businesses touch.


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