Market Overview

Impressive Sales Streak Continues for Subaru Canada with Record August


Impressive Sales Streak Continues for Subaru Canada with Record August

Canada NewsWire

  • Sales of 5,035 units up 1.7% over same month last year for brand's best-ever August.
  • Subaru's sport utility lineup led the way, with Outback posting its best August on record and Forester outpacing same month last year.
  • Total sales of 37,955 units through first eight months of 2018 puts brand in position to achieve its seventh consecutive annual sales record.

MISSISSAUGA, ON, Sept. 4, 2018 /CNW/ - The dog days of summer proved to be as hot as ever for Subaru Canada, Inc. (SCI), with the brand posting its best August on record as it chases its seventh straight annual sales record.

SCI finished the month with sales of 5,035 units — a 1.7 per cent increase compared to August 2017. Helping the brand get there were particularly strong sales across its SUV lineup, with the Outback posting its best ever August, with 989 units sold, and the Forester outpacing August 2017, with 1,075 units sold.

In terms of outright volume, the smallest sport utility in the Subaru lineup, the Crosstrek, continues to be a shining star for Subaru Canada, with 1,138 units sold in August — the most of any of Subaru's nameplates. The all-new 2019 Ascent three-row SUV is also finding its fair share of homes in driveways across Canada, contributing to SCI's eighth straight monthly sales record.

"At Subaru Canada, our strategy is a simple one: To position the brand as an appealing alternative to our mainstream competitors by creating vehicles that deliver what Canadian consumers want," said SCI chairman, president and CEO Yasushi Enami. "The proof that this strategy is working lies in our continued sales momentum, and I couldn't be prouder of our ongoing accomplishments as we continue to grow as a brand."

Across Canada, all regions posted stronger sales than the same month last year, with Ontario and Western regions both posting their best August sales ever. Not to be outdone, Quebec and Atlantic regions stayed the course to keep the cross-Canada sales momentum in full swing.

The best ever August for the brand continues an impressive string of record-setting months as it looks to set another annual sales record. Last year, SCI set its sixth consecutive annual sales record with 54,570 units sold.

August 2018


Month's actual


Previous year (same month)




MTD sales vs. STLY


2018 YTD


2017 YTD




YTD sales vs. STLY


Q3 2018


Q3 2017




Current quarter sales vs. STLY


About Subaru Canada, Inc.

Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ont., the company markets and distributes Subaru vehicles, parts and accessories through a network of 93 authorized dealers across Canada. For more information, please visit or or follow @SubaruCanada on Twitter.

SOURCE Subaru Canada Inc.

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