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Jo Malone CBE Unveils Her First Eponymous Fragrance: Jo By Jo Loves


Jo Malone CBE Unveils Her First Eponymous Fragrance: Jo By Jo Loves

Jo Loves' Newest Eau De Toilette Celebrates the Fragrance Expert's Past, Present and Future

PR Newswire

LONDON, Sept. 4, 2018 /PRNewswire/ -- Jo Malone CBE announced today the debut of her first namesake fragrance, Jo by Jo Loves.

Jo Malone CBE Unveils Her First Eponymous Fragrance: Jo by Jo Loves

Launching in advance of Malone's 25th anniversary in the fragrance industry, Jo by Jo Loves pays tribute to precious moments of the past, present, and future, and ties together two of her favorite things - her signature color red via a bold glass bottle, and grapefruit, her most cherished ingredient.

"Over the last 25 years, I have created fragrances for many reasons, but this one, I created for myself," said Jo Malone CBE, founder and creator of Jo Loves. "Grapefruit has always been my calling card and a source of inspiration -- from the first bottle I smelled in Paris over 30 years ago, to the treasured moments of building my first business and the adventures it brought with it."

Jo by Jo Loves is the newest addition to the Jo Loves portfolio, joining an evolving collection of luxury products, including candles, bath, body and fragrances, that bottle Malone's desire to pioneer new products and entertaining experiences. Through each release, Jo Loves looks to change the way people wear fragrance, while offering beautiful and unexpected scents that leave a lasting impression.

A simple spritz of Jo by Jo Loves reveals a fresh, full-bodied fragrance comprised of the following notes:

  • Top: Grapefruit, Bitter Orange, Lime, Spearmint
  • Middle: Hedione, Black Pepper
  • Base: Guaiac Wood, Cedarwood, Vetiver

Jo by Jo Loves is now available in 50mL for 105 USD / 70 GBP and 100mL for 175 USD / 115 GBP at, in-store at the Jo Loves Flagship in London (42 Elizabeth Street, SW1W 9NZ) and in select Space NK stores. Visit for more information.

About Jo Loves:
Jo Loves is a luxury brand specializing in fragrance, bath, body and candles, all of which are inspired by moments in the life of the brand's founder and creator, Jo Malone CBE. Often described as an 'English scent maverick,' Jo is responsible for creating some of the world's most-loved fragrances. Five years after leaving the brand eponymous with her name, Jo's entrepreneurial spirit paired with her passion for the beauty industry led her to launch Jo Loves, her second fragrance business, in 2011. Through Jo Loves, Jo bottles her undeniable desire to create beautiful and unexpected fragrances, innovative new products and entertaining experiences. The Jo Loves Flagship Store is located in London, England with full distribution throughout the United Kingdom and the United States. For additional information and to see the latest innovations in fragrance by Jo Loves, visit


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