Market Overview

UNIQLO Will Give Warmth to 50,000 Canadians


UNIQLO Will Give Warmth to 50,000 Canadians

Canada NewsWire

HEATTECH Giveaway Tour Across Five Cities Includes Donation of 5,000 Items to Charities

TORONTO, Sept. 4, 2018 /CNW/ - UNIQLO today announces a total of 50,000 HEATTECH items will be given away in 5 cities across Canada including Toronto, Montreal, Ottawa, Vancouver and Winnipeg. A total of 5,000 items will be donated directly to local charities across Canada.


HEATTECH is thin and warm innerwear, an item of clothing meant to be worn under clothes, that UNIQLO and Toray Industries of Japan developed together to keep people warm and comfortable. It absorbs moisture from the body to generate heat, while air pockets in the fabric fibres retain heat. It has evolved over the years to become thinner, lighter, smoother, and warmer, transforming winter fashion around the globe. It is an ideal item of clothing for people across Canada spending long hours working outside in freezing temperatures.

"We are pleased to be donating 5,000 HEATTECH items to charities and giving away 45,000 items in five cities across the country starting this Thursday, September 6 in Toronto," said Yasuhiro Hayashi, Chief Operating Officer of UNIQLO Canada. "We're excited for Canadians to discover HEATTECH, a product so central to everyday living that for many people it is the definition of LifeWear, clothing thoughtfully created to make everyday life better and more comfortable."

Toronto will be the first stop in the HEATTECH Giveaway Tour, from September 6 to September 9 during the Toronto International Film Festival. As well as entertaining film lovers on Festival Street, UNIQLO is also supporting TIFF Community Initiatives to provide HEATTECH to vulnerable communities in Toronto through their community partners, including Eva's Initiatives for Homeless Youth. The HEATTECH Giveaway Tour will also stop at four additional cities, including Montreal, Ottawa, Winnipeg and Vancouver. HEATTECH donations will be made to local charities in each city.

To receive a free sample, customers and fans are invited to find the HEATTECH activation, download the UNIQLO CA app and follow the steps to complete membership registration. To download the UNIQLO CA app for iOS or Android, please visit To discover exact dates and locations and share their excitement about the giveaways via the company's Canadian social media channels including Facebook, Instagram and Twitter using #KeepToastyCanada #UniqloCanada.

UNIQLO currently has five stores in Canada, in Toronto and the Greater Vancouver Area and that number will nearly double to nine this fall 2018. UNIQLO Canada recently also announced the launch of its mobile e-commerce, enabling people from every corner of Canada to shop UNIQLO on the go and select extended sizes on core items from XXS to 2XL.

Information about HEATECH products:

About UNIQLO LifeWear
Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual's style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people's lives.

About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 1.8619 trillion yen for the 2017 fiscal year ending August 31, 2017 (US $16.87 billion, calculated in yen using the end of August 2017 rate of $1 = 110.4 yen), Fast Retailing is one of the world's largest apparel retail companies, and UNIQLO is Japan's leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has more than 2,000 stores in 20 markets worldwide including Japan, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Spain, Sweden, Taiwan, Thailand, U.K. and the U.S. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, currently operates several Grameen UNIQLO stores in Dhaka. UNIQLO manages an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit and

LifeWear (CNW Group/UNIQLO Canada)


View original content with multimedia:

View Comments and Join the Discussion!