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Sharp Brings The Future To The Present, Launching Its First-Generation 8K Ultra HD LCD 70" Display

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Sharp Brings The Future To The Present, Launching Its First-Generation 8K Ultra HD LCD 70" Display

Brings realistic depth to the screen with more than 33 million pixels

PR Newswire

MONTVALE, N.J., Sept. 4, 2018 /PRNewswire/ -- Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation (SEC), is excited to announce its first-generation 8K Ultra HD 70" Class (69.5" diagonal) LCD monitor, the 8M-B70AU.

The dazzling display provides the ultimate in high definition, conforming to the 8K Ultra HD standard (7,680 x 4,320 pixels) and offering HDR (HLG/PQ) functionality, with a peak brightness of 1,000 nits. With more than 33 million pixels, it allows for pixel resolution 16 times greater than Full HD. While users who stand close to a Full HD monitor can distinguish individual pixels, the pixels on an 8K Ultra HD screen are not visible to the naked eye. This provides for images so realistic, and with such a sense of depth, that it feels as if objects aren't just on the screen, but are actually the real thing. 

Sharp's 8K Ultra HD technology vividly reproduces every last detail, beyond the perception of the human eye. In academic fields, it allows users to enlarge images of fine art, artifacts, or architectural structures, providing a close-up look at the intricate techniques used by its creators. Viewers are able to see details that would normally be invisible.

"We're proud to always be at the forefront of innovation in the display space and our 8K monitor continues that tradition, providing overwhelming realism for users," said Gary Bailer, Director of Product Planning and Marketing for Pro AV Products at Sharp Imaging and Information Company of America. "By upscaling from 4K to 8K, the 8M-B70AU has pixels so small that they provide a 3D-like image. It's like looking through a window."

Sharp's 8M-B70AU delivers 10-bit color depth (1,024 shades), compared with HD's 8-bit color depth (256 shades), which improves color gradation. This means 8K UHD renders gradations with smooth, natural transitions between the various color shades. For example, 8K Ultra-HD could perfectly reproduce the previously hard-to-render colors and gradations of the sky.

The 8K monitor is coming off a highly successful preview tour on this year's tradeshow circuit. At the National Association of Broadcasters (NAB) Show in April, it took home three Best of Show Awards from NewBay's Digital Video, TV Technology and Sound & Video Contractor. In addition, Sharp also won the RedShark News Best in Show award at NAB for its 8K technology overall and the work it does to promote the benefits of the 8K space. In June, the 8M-B70AU also took home a Best of Show award at InfoComm 2018 from AV Technology and the overall Best Flat Panel Display award from rAVe Publications.

The 8M-B70AU is ideal for applications in various settings, including broadcast, sporting venues, surveillance, video post-production, medical training, museums, galleries and graphic arts. It is currently available to ship.

About Sharp Electronics Corporation
Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation. Sharp is a worldwide developer of one-of-a-kind home appliances, networked multifunctional office solutions, professional displays and energy systems. Sharp was honored as an inaugural Thomson Reuters Top 100 Global Technology Leader in 2018, recognized as one of the tech industry's most operationally sound and financially successful organizations.

About Sharp Imaging and Information Company of America
Sharp Imaging and information Company of America, a division of Sharp Electronics Corporation, markets Sharp's business products, including professional and commercial displays. Through U.S. Professional Display Distributor sales channels, Sharp is the top selling volume and revenue share brand of 60"+ Professional Flat Panel Displays.* Sharp's professional and commercial displays are specially engineered for business applications and are offered in a wide range of sizes and varying capabilities. From high-impact displays for digital signage, to state-of-the-art ultra-narrow bezel video walls, to the award-winning AQUOS BOARD® interactive display systems, Sharp commercial and professional displays help you communicate, collaborate and disseminate information brilliantly. For more information, visit our website at siica.sharpusa.com.

*Results based on PMA Research, the large screen displays experts, U.S. Distributor Flat Panel Tracking Service report, February 2018. Results are not an endorsement of Sharp. Any reliance on these results is at the third party's own judgement and/or responsibility. Visit pmaresearch.com for more information.

For more information on Sharp's business products, contact Sharp Electronics Corporation, 100 Paragon Drive, Montvale, N.J., 07645. For online product information, visit our website at siica.sharpusa.com

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Peppercomm for Sharp
Paul Merchan
212.931.6172
PMerchan@peppercomm.com

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SOURCE Sharp Imaging and Information Company of America (SIICA)

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