Market Overview

Premium Plus Size Hosiery and Intimates Line from Australia to Launch on Amazon USA

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Premium Plus Size Hosiery and Intimates Line from Australia to Launch on Amazon USA

Plus size hosiery and intimates brand Sonsee Woman has set its sights on a global future, launching today on Amazon USA.

PR Newswire

MELBOURNE, Australia, Sept. 04, 2018 /PRNewswire-PRWeb/ -- Three years on after receiving funding from Shark Tank Australia, Sonsee Woman has today announced their release on Amazon USA.

Melbourne-based, long-time fashion buyer and designer Vanessa Babuin-Perera took her learnings from an industry that favors straight-sized shapes and applied them into a range of undergarments designed for women with curves.

"As a buyer and designer for large fashion retailers, I traveled a lot. In the US I found bloggers who told me there was nothing available that fits and then in northern Italy I found Sonsee's amazing 360˚ stretch fibre to solve the problem. That fabric technology combined with innovative design is the secret of our success. Every product is designed for the plus size woman, they're not just ordinary products made wider. Each product fits your curves because it has been built specifically to do so."

Starting at a size 10 US (Gorgeous) and running through to a size 24 US (Radiant), the Sonsee range is made from high quality Italian yarn with 360˚ seamless stretch and reinforcement in all the right areas.

After taking the local market in Australia by storm, Sonsee is excited to extend their premium offering to the women of America. In a booming and rapidly growing industry, the market for plus size clothing in the States represents a significant opportunity.

Plunkett Research estimates that 68 percent of American women wear a size 14 or above. However, large multi-brand retailers such as Shopbop, Macy's, Net-a-Porter that together carry more than 15,500 brands, were found by to stock just 2.3% of clothing that could be considered plus size.

Sonsee's bestselling range of hosiery is a customer favourite. Following the success of this line, the collection has expanded to intimates and flexible garments that work in the under and outer wear spheres. Their latest release is a range of comfort shapewear, which, like all Sonsee garments, is designed specifically for plus-size women.

"The way our products have been received has exceeded our expectations," says Vanessa. "Customers love them and we have a loyal band of passionate supporters and brand advocates."

What began as a mission to satisfy a neglected market segment has taken on a new life.

"We've been able to combine real comfort with fashion and the beauty of it is how special our products make people feel. And we're really proud of that."

To celebrate their launch on Amazon USA, Sonsee Woman is offering a 20% discount on all purchases until 30th September 2018. Experience fashion freedom for yourself, visit the Sonsee store on Amazon here and enter SONSEE20 at checkout. Offer available for a limited time, only while stocks last.

Sonsee Woman is a plus size hosiery and intimates range supported by funding from Shark Tank Australia. Sonsee's premium range of high quality products are manufactured in Italy and are available in sizes 10 - 24 US.

 

SOURCE Sonsee Woman

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