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Pink Taco Announces Preliminary Licensing Agreement with JC Hospitality for Hard Rock Hotel & Casino Cantina in Las Vegas


Pink Taco Announces Preliminary Licensing Agreement with JC Hospitality for Hard Rock Hotel & Casino Cantina in Las Vegas

Continues Longstanding Partnership at Restaurant's Original Location

Agreement Allows Restaurant to Operate under Pink Taco Corporate Umbrella

PR Newswire

LOS ANGELES, Sept. 4, 2018 /PRNewswire/ -- Pink Taco, the iconic, playful Mexican restaurant brand, today announced it has signed a preliminary licensing agreement with JC Hospitality, allowing Pink Taco greater operational and marketing responsibilities for the Las Vegas cantina in the Hard Rock Hotel & Casino.

Pink Taco, founded at the Hard Rock Hotel & Casino Las Vegas in 1999 by Harry Morton, has expanded into new metropolitan areas including Los Angeles and Chicago. The Company also has plans to open locations in Boston and Miami later this year as it continues to seek new opportunities to bring its signature style to densely populated, high-profile areas that cater to a live, work, play lifestyle. Known for its lighthearted environment, local focus and fresh-made ingredients, Pink Taco's uncomplicated approach to casual Mexican dining has established it as an original brand with broad customer appeal. Under the previous agreement, the Las Vegas location operated independently from the other Pink Taco restaurants.

"This preliminary agreement will deepen our relationship with the Hard Rock Hotel & Casino and the Las Vegas community by allowing Pink Taco to benefit from our operational expertise, providing the unique dining experience that we have curated in Chicago and Los Angeles," said James Zenni, Chairman of the Board of Directors of Pink Taco. "As we continue to explore new ways to elevate the Pink Taco brand nationally, we look forward to the chance to come home and expand our one-of-a-kind experience in Las Vegas – a city that truly embodies the fun-loving spirit of the brand."

About Pink Taco
Pink Taco started in 1999, with a vision to keep it real: serve only farm-fresh food and quality cocktails in an energetic and vibrant restaurant. Pink Taco thinks local and keeps things uncomplicated. Whether it's a strawberry margarita served in a real pineapple or signature chicken "Pink Tacos," bright flavors and playful presentations are the hallmarks of Pink Taco's constantly inspired menu. Pink Taco restaurants are located on the Sunset Strip in West Hollywood, California, in the Hard Rock Hotel & Casino in Las Vegas, Nevada and on N Wells Street in Chicago, Illinois. For more information, please visit

Jonathan Keehner / Julie Oakes / Kate Clark
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SOURCE Pink Taco

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