Market Overview

BackBone Adds Ron Lott as Senior Advisor to Support Sales Enablement Service


Lott brings over 20 years of senior marketing experience with both established and emerging technology companies. In his role, he will advise BackBone on best practices for helping companies sell more effectively.

BOCA RATON, Fla. (PRWEB) September 14, 2018

BackBone, Inc., a business communications firm specializing in IT, healthcare and HR technology, is pleased to announce the addition of Ron Lott as Senior Advisor to support the company's Sales Enablement service. Ron brings over 20 years of experience in developing and implementing marketing and sales enablement programs with Sun Microsystems, Citrix, GigSky and other technology innovators. In his role, Ron will advise BackBone on best practices for helping companies sell more effectively.

"Sales enablement is about uncovering inconvenient truths by asking the hard questions: what's working, what needs fixing, who should we be talking to and what does she want?" said BackBone's President Charles Epstein. "This is what Ron does, and why we look forward to his leadership and guidance in developing programs that enable companies to more effectively engage prospects, close more business within shorter cycles, and build world-class sales teams."

BackBone's Sales Enablement Service:

  • Sales and Messaging Diagnostic: web-based self-assessments that enable organizations to "audit" their sales/messaging processes.
Content marketing and sales automation to support all phases of the sales process: developing timely, focused content to improve – and sustain – communications with prospects and customers (case studies, product sheets, white papers, ebooks, articles, emails). Helping customers select and use the most appropriate sales automation platform to streamline the targeting and continuous improvement of their sales outreach. Implementing sustainable, flexible systems to more efficiently find, hire and onboard top salespeople, and building a high performance team.


"I am always surprised to see how many companies – big and small, well-known and brand new – fail to effectively sync up marketing with sales," said Lott. "Often, there's a disconnect and sales winds up having to generate their own marketing materials, when their time and talents are better spent making sales. I look forward to working with BackBone in helping their customers with everything from their marketing messaging to putting in place systems and repeatable processes that improve the way their sales teams work and, most importantly, improve their results."

For more on Backbone's Sales Enablement service, visit

About BackBone, Inc.

Since the company's founding in 1995, BackBone has helped some of the world's most innovative and dynamic IT, healthcare and HR technology vendors successfully position, pitch, and sell their solutions and services. BackBone provides "next-generation" public relations (combining traditional PR with social media initiatives), content marketing and business development services -- all geared to assisting companies of all sizes raise their profile, gain market-share, and fast-track profitability.

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