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Yamaha Corporation of America Keyboard Division Promotes Mitchell, Gilbert and Forbes

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Travis Mitchell has been named national sales director, while Chris Gilbert has been promoted to key account manager, and French Forbes has been promoted to team lead of the division's Institutional Solutions Group

BUENA PARK, Calif. (PRWEB) September 05, 2018

Yamaha Corporation of America today announced several important promotions in the company's Keyboard division.

Travis Mitchell has been named national sales director, having served as key account manager since 2016. Mitchell is assuming the role previously held by Bob Heller, who will become a district manager based in Rapid City, SD. Additionally, Chris Gilbert has been promoted to key account manager and French Forbes has been promoted to team lead of the division's Institutional Solutions Group.

"I am very grateful to Bob Heller for his vast contributions to Yamaha as national sales director over the past 10 years and pleased that he will remain a vital member of our team," said Dan Rodowicz, general manager, Keyboard division of Yamaha Corporation of America. "At the same time, Travis, Chris and French have each demonstrated strong and consistent performance and are very deserving of their respective promotions."

Mitchell joined the Keyboard division in September 2010 as a district manager. He had been awarded District Manager of the Year several times and was inducted into the Yamaha President's Club in 2016. As national sales director, Mitchell will oversee a team of district managers, managing the division's independent dealer channel and national accounts.

Gilbert will manage the Keyboard division's top dealers as well as outside promotions in his new role as key account manager. He joined the Yamaha Keyboard division in 2004 as a product specialist, shortly thereafter taking over the mid-Atlantic district manager slot. He has been awarded District Manager of the Year on several occasions and was inducted into the Yamaha President's Club this year.

Forbes will serve as the point person at conferences and shows in his new role as team lead of the Institutional Solutions Group (ISG). In addition, he will manage various marketing development efforts, and continue to cover the Southeastern U.S. for ISG.

Heller was named national sales director of what was then the Piano Division in 2008. Previously, he headed national sales for the Pro Audio & Combo Division for eight years. Prior to this, Heller served as a district manager in several regional territories, winning a number of sales awards and acquiring broad experience with Yamaha Clavinova and Electone lines, portable keyboards, synthesizers, live sound equipment, guitars and drums.

About Yamaha
Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement, commercial installation and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and NEXO commercial audio products, as well as AV receivers, amplifiers, MusicCast wireless multi-room audio systems, turntables, Blu-ray/CD players, earphones, headphones, home-theater-in-a-box systems, sound bars and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, music, professional audio installation and consumer markets.

Contact:    Peter Giles/Giles Communications
        (914) 644-3500 ext. 700 (pgiles@giles.com)

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