Market Overview

DATA DEPOSIT BOX Enters Pay Per Appointment (PPA) Industry


TORONTO, Sept. 07, 2018 (GLOBE NEWSWIRE) -- Data Deposit Box Inc. ("Data Deposit Box") (CSE:DDB, OTCQB:DDBXF, Frankfurt: 2DD)) announced today the company has entered the Pay Per Appointment (PPA) industry.

Data Deposit Box has partnered with and invested in OnSched, a leading provider of PPA platform and tools. The partnership will help Data Deposit Box in growing our retail and partner channels as well as expanding into new revenue sources. The investment is not material to Data Deposit Box.

In advertising, the terms cost-per-thousand impressions (CPM) relates to pay per view. Cost-per-click (CPC) relates to pay per click. The platform offered by OnSched offers a cost-per-appointment (CPA) and relates to pay per appointment. The value of an impression is less than the value of a click which is also less than the value of an actual appointment.

"The PPA industry is experiencing significant growth and we look forward to working together with the team at OnSched to utilize their skills to grow our core recurring revenue customer base. We also look forward to expanding into new revenue sources," said Tim Jewell, CEO, Data Deposit Box.

OnSched is disrupting  the advertising market. The Pay Per Appointment model will replace Pay-Per-Click and Pay-Per-Lead models over time. The Pay Per Appointment model allows businesses to purchase appointments with real customers directly from advertisers, rather than a click to their website. PPA will revolutionize the advertising industry for consumers. The rates charged by publishers are 3 to 5 times that of pay per click.

In the future, small businesses will be able to setup ads where they bid on a new customer instead of a new website visitor.

"As a consumer, wouldn't it be nice if you could just book a test drive directly through AutoTrader or a house showing directly through Zillow? We think so. All of these companies are publishers who sell leads. As a business owner who needs new customers: why pay $10 for a website visitor and hope that they call if you can instead spend $30 for a real customer who books an appointment with your business? That's the problem that we're solving," said Connor Paddon, CEO, OnSched.


OnSched is disrupting the advertising market. The Pay Per Appointment model will replace Pay-Per-Click and Pay-Per-Lead models over time. By connecting buyers and sellers through online booking, the value of leads increases substantially, leading to less wasted ad spend. OnSched's online booking software development kit (SDK) and API gives Publishers all of the tools that they need to deploy and launch pay-per-appointment-advertising. The pay-per-appointment model allows businesses to purchase appointments with real customers directly from advertisers, rather than a click to their website.


Providing advanced, cloud-based data back-up since 2002, Data Deposit Box is one of the world's first and foremost data backup, protection and recovery providers for Managed Service Providers (MSPs), as well as Small and Medium Businesses (SMBs). Data Deposit Box offers full white labeling for larger MSPs. Based in Toronto, Canada, Data Deposit Box is trusted by over 5,000 MSPs, SMBs and personal end-users world-wide to make data back up as simple and smart as possible. Our recently introduced Secure Email Archiving has great potential in the larger Enterprise market as well as in our existing market. Data Deposit Box has refactored components of its existing cloud platform to develop products for the Blockchain industry. ProActiveMSP, patented web based remote device management software that does not require a Virtual Private Network (VPN), serves markets such as Network Attached Storage (NAS), printers, routers, firewalls, etc. Applications also exist for the Internet of Things (IoT) which involves products for the Consumer, Business and Public markets.

For more information, please contact:
Tim Jewell

This news release contains certain "forward-looking information" within the meaning of applicable securities law. Forward looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate", "may", "will", "would", "potential", "proposed" and other similar words, or statements that certain events or conditions "may" or "will" occur. These statements are only predictions. Forward-looking information is based on the opinions and estimates of management at the date the information is provided, and is subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking information. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change, unless required by law. The reader is cautioned not to place undue reliance on forward-looking information.


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