Market Overview

Icy Bold Colors, Rusty Metallics and Mixed Textures Named the Consumer Packaged Goods Labeling Trends for This Holiday Season

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GREENVILLE, S.C., Sept. 05, 2018 (GLOBE NEWSWIRE) -- Seasonal takes on the typical colors and tactile elements in consumer packaged goods labeling are expected to attract consumer attention and purchasing power this high-traffic holiday season, according to experts at Frontier Label. The digital label and sticker printing company today releases its predictions for this holiday season, identifying the top label design and creative aspects anticipated in the coming months.

Through evaluating recent customer label orders and last year's in industries including health and beauty, wine, craft beer and coffee, Frontier Label has taken note of what consumers and companies should expect to see on shelves as the holidays approach.

  • Icy Bold Colors such as green, purple and pink will serve as seasonally appropriate and attention-grabbing alternatives to the common red, white and green that saturates shelves.
  • Rusty Metallics in earthy hues that can capture light and evoke a feeling of warmth.
  • Mixed Textures that can offer a tactile experience and create a sense of premium design and packaging.

"The holidays are always a time when brands and retailers drive home sales, sometimes selling in a week what they would normally sell in a month or more," said Jared Powell, CEO at Frontier Label. "During this time, brands are looking to ramp up creative marketing and advertising to stand out amongst the crowd and incorporate timely designs. Going beyond a snowflake or Santa Claus hat and instead using subtler designs is one way brands can accomplish more with less."

The holiday shopping season has continued seeing increased spending over the last few years, growing 5.5 percent in 2018. In saturated industries, getting a product or brand noticed can be difficult, especially as people are shopping faster and making quicker decisions. Using the timely nature of labeling and packaging can ensure brands see a positive impact on their business this holiday season.

"We love to help businesses, especially smaller ones, identify trends that can lead to successful holiday selling," said Powell. "For small businesses, standing out visually is a quick way to end up on a holiday wish list without spending large amounts of capital. A label can say a lot about a brand. Remaining timely and highly intentional should be top priority for anyone looking to build a strong, successful brand."

For more information about Frontier Label, visit www.frontierlabel.com.

About Frontier Label
Frontier Label is a 100 percent digital printer of self-adhesive labels and stickers. The company provides custom design advice and label-printing services for companies in the wine, food packaging, coffee and tea, industrial, pet product, beer, recreation, health and beauty industries and more. For more information about Frontier Label and its services, visit www.frontierlabel.com.

PR Contact
Samantha Berrafato
Uproar PR for Frontier Label
sberrafato@uproarpr.com
312-878-4574 x 241

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