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Kiip Receives Trustworthy Accountability Group (TAG) Certification as It Continues to Fight Mobile Ad Fraud

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Mobile Advertising Leader Also Innovating with Blockchain Solutions to Ensure Transparent, Fraud-Free Ecosystem

SAN FRANCISCO, Sept. 04, 2018 (GLOBE NEWSWIRE) -- Kiip, a leading mobile marketing and monetization platform, today announced it has received the Trustworthy Accountability Group (TAG) "Certified Against Fraud" seal as part of the company's ongoing effort to rid the mobile ad ecosystem of fraud.

The certification is in line with Kiip's leadership position on issues of fraud and transparency in mobile advertising. Earlier this year, the company launched its Single Ledger blockchain product, providing simple and clear reconciliation of campaign performance data among all parties to eliminate the potential for fraudulent reporting by third parties and ad servers.

"Fraud has long been one of the issues that plagues digital advertising, and we're fighting against it on multiple fronts," said Corrigan Neralich, Kiip COO. "The TAG certification demonstrates that we're helping lead the charge as part of the industry effort to combat invalid traffic. At the same time, Kiip will continue to develop innovative solutions to fight fraud, through the use of emerging technology like blockchain, as well as by gathering industry leaders to collectively solve these issues. Together, we'll ensure that advertisers, publishers and consumers are all getting the best possible advertising experiences."

Kiip collaborated with Pixalate, a leading global intelligence platform and fraud protection provider, to achieve the TAG certification. As part of the process, Kiip worked with Pixalate to implement rigorous measures to actively monitor, detect and block fraudulent traffic if it ever appears on Kiip's publisher network.

About Kiip
Kiip is the leading ad tech and data platform powering mobile advertising that people like. To date, Kiip has worked with more than 500 brands, including Coca-Cola, Kellogg's, Procter & Gamble, Johnson & Johnson, and McDonald's, and is integrated into more than 10,000 mobile apps. Founded in 2010, Kiip has raised more than $32 million in venture capital and is backed by Hummer Winblad, Relay Ventures, True Ventures, Verizon Ventures, U.S. Cellular, American Express Ventures, IPG and others. Connect with Kiip at www.kiip.me/audiences.

About Pixalate
Pixalate, Inc. is a leading global intelligence platform and real-time ad fraud protection provider. Pixalate is a Media Rating Council-accredited vendor for display ad viewability. For more information, please visit www.pixalate.com.

About the Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Created by the industry's top trade organizations, TAG's mission is to eliminate fraudulent traffic, combat malware, prevent Internet piracy and promote greater transparency in digital advertising. TAG advances those initiatives by bringing companies across the digital advertising supply chain together to set the highest standards. TAG is the first and only registered Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit tagtoday.net.

Media Contact
Rich Cherecwich
WIT Strategy for Kiip
rcherecwich@witstrategy.com
(774) 254-0952

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