Market Overview

Booster Juice reveals new lineup of bright blue products blended with blue algae

Share:

Booster Juice raises the bar for Canadian franchises by introducing Phycocyanin powder into its lineup of innovative health food products.

EDMONTON, Alberta, Sept. 04, 2018 (GLOBE NEWSWIRE) -- Move over pumpkin spice. After a three-week nation-wide teaser campaign, Canada's premium juice and smoothie bar, Booster Juice, is blending smoothies with blue algae (also known as Phycocyanin powder) just in time for fall. Phycocyanin powder is a non-toxic source of natural algae protein derived from the micro-algae, Spirulina. Not only does Phycocyanin powder turn smoothies and other products bright blue, it is known to have nutritional benefits, anti-inflammatory properties, and is tasteless with no known side effects.

"Booster Juice is excited to be introducing blue algae into our lineup of existing and feature offerings," said Dale Wishewan, President and CEO of Booster Juice. "We hope our customers will enjoy these innovative blue products and have fun blending blue into their favourite smoothies with our new Super Booster."  

For a limited time only, Booster Juice customers can choose between three blue algae (playfully referred to as Blue Majik) product offerings — a smoothie, smoothie bowl or chia pudding. Alternatively, they can add an algae Super Booster into any smoothie and watch the colour change as it blends. Customers can also look forward to sipping their blue smoothies through a blue straw. This colour change marks an important transition for Booster Juice — it symbolizes the company's commitment to introducing compostable straws at all locations by February 2019.

Win a Trip to Las Vegas 

In the spirit of Blue Majik, Booster Juice is encouraging customers to share photos of these blue algae products on social media using the hashtag #BlendItBlue for a chance to win a trip for two to Las Vegas where they will see a world class magic show! For more information on the contest and Booster Juice's new products, visit www.boosterjuice.com/blenditblue.

ABOUT BOOSTER JUICE

Booster Juice serves its intensely loyal customers convenient and nutritious options to fuel any lifestyle. The first Booster Juice was opened in Sherwood Park, Alberta in November 1999 by Dale Wishewan, Booster Juice President & CEO. Today the company has grown to 360 locations worldwide. Over the years, Dale Wishewan has been recognized for several awards including, EY Global Hall of Fame (2014), Technomic Healthy Options Award (2014), Canadian Franchise Association Franchising Hall of Fame (2014) and Canada's Top 40 under 40. In addition to delicious signature smoothies, the menu offers a variety of freshly squeezed juices, grilled food, snacks, superfoods and specialty items.

For more information and to arrange an interview with Dale Wishewan, please contact:
Karen Smola
National Marketing Manager
P: (780) 485-8684
E: ksmola@boosterjuice.com

BJ_Logo_V_Purple_Pantone.jpg

View Comments and Join the Discussion!