Market Overview

With the Use of Tinyclues' Campaign Intelligence Solution, AccorHotels is Seeing a Significant Impact on the Effectiveness of Its Marketing Campaigns and on Customer Experience


For over a year, AccorHotels has been using Tinyclues for its
relationship marketing campaigns in France. Thanks to this campaign
intelligence solution, AccorHotels is improving both the targeting of
its B2C communications and customer experience while simultaneously
increasing marketing campaign efficiency.

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AccorHotels is a world-leading travel & lifestyle group and digital
innovator offering unique experiences in more than 4,500 hotels, resorts
and residences across 100 different countries. Ian di Tullio,
AccorHotels SVP of Guest Services, said, "Using digital to improve
personalization is at the heart of our strategy. For us it's a matter of
combining economic efficiency with customer experience. Choosing
Tinyclues' solution is in line with this as it uses both artificial
intelligence and smart marketing. This collaboration enables us to
implement efficient personalized marketing campaigns and communications
tailored to the needs of every one of our customers."

offers a unique targeting and planning experience for marketing
campaigns. The solution uses artificial intelligence to enable marketers
to easily identify, with unparalleled precision, future buyers for any
offer featured in a campaign. Tinyclues' unique deep learning technology
makes it possible to communicate on current business needs (last minute
destination, brand launch, opening of sales, niche hotel offering, etc.)
and to broaden audiences beyond traditional targets based on prior
purchases. Tinyclues also optimizes the marketing plan by detecting
potential conflicts between campaigns; it uses AI to arbitrate and
manage marketing fatigue, maximizing overall campaign performance while
improving customer experience.

"This initial pilot conducted on the French market was a major success.
The solution is very user-friendly and the teams have been able to
easily target and optimize our campaigns, including to promote specific
destinations, lifestyle themes or niche products such as luxury hotels,"
added Ian di Tullio. "In the end, message sales efficiency has improved,
our customers are enjoying a better brand experience and results have
exceeded our expectations. We have measured a significant increase in
revenues for certain campaigns while simultaneously reducing the
unsubscribe rate for our communications. Building on these particularly
positive results, we are now beginning to roll out the solution across
all countries in which AccorHotels operates."

An AI-first
campaign intelligence solution
based on unique artificial
intelligence technology, Tinyclues is the only solution that
automatically applies the power of deep learning to marketing databases.
The end result is that marketers no longer need to rely on their
intuition or arbitrary criteria for their marketing campaigns.

"Brands are adopting Tinyclues because they can see that the solution
offers a unique experience to marketers, enabling them to seamlessly
align their campaign ideas and their business objectives", said David
Bessis, Founder and CEO of Tinyclues. "Time and time again, our
clients have seen a very significant increase in the revenues generated
by their campaigns
and far better management of marketing fatigue
and therefore customer experience. This is also the case for AccorHotels
and we are excited about working with such a major player in the travel
industry; we share the same ideas when it comes to customer proximity
and focusing strategy on delivering relevant messages."

is the leading AI-first Marketing Campaign Intelligence solution
enabling companies to maximize revenue and customer engagement through
intelligent campaign targeting and planning. Tinyclues' solution uses
deep learning to identify future buyers for any offer, in the days
following a campaign. Companies
such as Brandalley, Cdiscount, Club Med, Corsair, Fnac, Lacoste, La
Redoute, Manor,, Rue du Commerce, Sarenza, and
Vestiaire Collective are using Tinyclues to optimize and orchestrate
more than 600 million messages per month across channels such as email,
mobile push notifications, direct mail, call centers and Facebook to
generate quantified and sustainable additional revenue. Tinyclues has
been listed as a Vendor
to Watch
in Gartner's 2017 Magic Quadrant for Digital Marketing
Analytics and as a Cool Vendor in Gartner's 2018 Cool
in Multichannel Marketing report.

For more information, please visit
Twitter: @tinyclues

is a world-leading travel & lifestyle group and digital innovator
offering unique experiences in more than 4,300 hotels, resorts and
residences across 100 different countries.
With an unrivaled
portfolio of internationally renowned hotel
encompassing the entire range from luxury to economy, from
upscale to lifestyle and midscale brands, AccorHotels has been providing
savoir-faire and expertise for more than 50 years.
In addition to
its core hospitality business, AccorHotels has successfully expanded its
range of services, becoming the world leader in luxury
private residence
rental with more than 10,000 stunning properties
around the world. The Group is also active in the fields of concierge
, co-working,
events management
and digital
Relying on its global team of more than 250,000
dedicated staff, AccorHotels is committed to fulfilling its primary
mission: to make every guest Feel Welcome. Guests have access to one of
the world's most attractive hotel loyalty programs - Le
Club AccorHotels.

AccorHotels plays an active role in its local
communities and is committed to promoting sustainable development and
solidarity through PLANET
21 Acting Here
, a comprehensive program that brings together
employees, guests and partners to drive sustainable growth.
2008, the AccorHotels
Solidarity Endowment Fund
has acted as a natural extension of the
Group's activities and values, helping to combat the social and
financial exclusion experienced by the most disadvantaged members of
Accor SA is publicly listed on the Euronext Paris Stock
Exchange (ISIN code: FR0000120404) and on the OTC Market (TICKER:ACRFY)
in the United States.
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